Mcdonaldization Of Society Essay -- McDonalds Fast Food Standardizati

The McDonaldization of:   Ã‚  Ã‚  Ã‚  Ã‚  If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is â€Å"the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world† (Ritzer, 1996, 1). Nearly ever aspect of today’s society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1). I observed three East Side Mario’s Restaurant’s establishments while the dinner menu was being served on Saturday evenings between 6pm and 8pm to evaluate the ways in which McDonaldization has affected their company. On January 29th I visited East Side Mario’s in London, Ontario, on February 19th I visited East Side Mario’s in Plano, Texas (I used to hold a job as a server at this location) and on February 26th I visited East Side Mario’s in Orange, California. With the diversity of locations I was able to observe, I compared and contrasted many angles of the East Side Mario’s concept. East Side Mario’s Restaurants Inc. is one of the millions of business’ that has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control.   Ã‚  Ã‚  Ã‚  Ã‚  With the assistance of Bernard Platt, Vice President of Marie Callender’s Pie Shops, Inc., former Vice President of East Side Mario’s Restaurant, Inc., I will offer a condensed presentation of East Side Mario’s history to get you familiar with the business. East Side Mario’s Restaurants, Inc., is a wholly owned division of Marie Callender’s Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Mario’s Restaurants, Inc.) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and comfortable offering exceptional value. Today operating as a separate division of Marie Callender’s Pie Shops, Inc., there are a total of 38 American restaurants – 11 corporate and 27 franchise â₠¬â€œ and there are over 80 ESM ... ...cDonaldization†. I believe McDonaldization has invaded every sector of society and as someone who grew up with McDonaldization at every corner of my life I would have to say it’s been productive. It has allowed society to evolve. Every aspect of life has consequences and downfalls; it’s just a matter of dealing with them. I like moving at a fast pace. Why do people have to make friends with every person they encounter? It’s nice to have companionship but not from your server in a restaurant. McDonaldization has served as a directing force, another stage in our history. We adapt to every turn the world makes and change is good. When all of the aspects of McDonaldization are intertwined society runs smoothly. East Side Mario’s was an example of a company that followed all the rules, aimed for a goal and made it. I believe that’s all that it should take in anything you do in life to make it, just follow the rules and reach for your goals. McDonaldization is a positive contribution to society. Bibliography Ritzer, George. 1996. The McDonaldization of Society: An investigation into the changing character of contemporary social life. Thousand Oaks, California: Pine Forge Press.