See Candies International Candy Making Business

See Candies International Candy Making Business The Organization See’s Candies is founded and headquartered in America, California and it has more than 200 shops across America. For more than 90 years, Sees Candies has been enthusiastic on making candy in Mary Sees way. See’s Candies only uses the freshest and finest ingredients in making each recipe. There are no preservatives added to the candy. The quality of the candies can be tasted in every piece. It is well-known for tastiness, with the pleasantest customer service since the year of 1921.Today, there are 100 different candies and chocolates provided by See’s Candies. There are international store in Hong Kong, Taiwan and Japan. The Product Line As See’s Candies had successfully run manufacture and retail candies and chocolates in America and some of the Asia countries, there is an opportunity to continuously enter various countries with their products. There are several candies and chocolates which provided/manufactured by See’s Candies. As mentioned, See’s Candies has 100 different candies and chocolates, therefore, See’s Candies can attract the new market by their best seller product. The best seller of See’s Candies included Nuts and Chew, Toffee-ettes, Sugar-free Peanut Brittles and so on. The best seller products that mentioned have potential to be distinguished in the market as it has consumer intentions. Hence, the candies and chocolates product lines have the potential to be lucrative for See’s Candies as it continues open global market.   Market Opportunity Analysis-PEST The selection of potential market is an important decision which needed to take by See’s Candy to search for most suitable market. There are few factors that See’s Candy need to include in their consideration which are political, economic, social and technological. Target Market According to PEST analysis, it designates some factors that See’s Candies needs to consider before entering into certain market. Malaysia is a potential and probable markets that See’s Candies to expand their business successfully. For the political factors, the law of Malaysia is lenient after comparing with other countries. Furthermore, the ingredients used by See’s Candies are certified with Food and Drug Administration Guidelines. For the economic factors, Malaysia is in a stabilize economy lately. It provides a good opportunity for See’s Candies to enter Malaysia. Besides, for the social factors, although Malaysia is a multicultural country but people in Malaysia have the same penchants. Therefore, it creates a good opportunity for See’s Candies to target market in Malaysia. Finally, for the technology factors, even though Malaysia is a developing country, but the technology is sufficient to support the operation of company. Hence, Malaysia is a good market for See’s Candies to penetrate. Entry Mode There are numerous entry modes for See’s Candies to enter to the market of Malaysia. However, the preference choice for See’s Candies to enter the market of Malaysia is direct export. Direct export is a condition in which products of a company is sold right away to customers in another country deprived of using another organization or person to make provisions for them (Kotabe, 2005). The advantages for company in using direct export is it gains grander profit as it excluded most of the mediators. Besides, it controls the overall aspects and transactions. Direct export allows company to have better interaction in order to have better understanding towards their customer. The advantages that stated above shows how direct export well fitted with See’s Candies very much. Production Site Production site is where the company manufactures their product. As See’s Candies based in California, it is difficult to direct export the products to Malaysia due to the long distance and the quality of the product might be affected. Hence, See’s Candies should set up a new foreign production site in order to reach Asia countries including Malaysia. As mentioned, See’s Candies had opened the market in Hong Kong, Taiwan and Japan. Hence, See’s Candies should build up a production site in Japan as it is one of the Asia countries which already selling product of See’s Candies. Japan is one of the Asia countries which in the same continents with Malaysia. It can shorten the distance between these two countries to be compared with the home country of See’s Candies. It relatively caused the deduction of price in transporting the products to Malaysia. Besides, the high labour skill in Japan helps in the growth of the global market in Asia. As Japan is a developed country, its technology is sufficient for the process of production. The raw material of See’s Candies can be easily found in Japan or it can also be imported from foreign countries. Therefore, Japan would be the best choice for See’s Candies as production site as it benefits See Candies in the phrase of global market. The diagram above shows the distribution channel that See’s Candies needed to go through in order to deliver their product to their end users. The production of the products is held in Japan as mentioned previously. After the production, the products will directly send to the port and export to the target market Malaysia. After the products arrived to the port in Malaysia, the products will be promoted to wholesalers by agency agents. Agents are a representative that assists in a business in transporting and selling their products in other countries (Coble, 2006). They might be paid the sales commission by the company or they hold distribution rights for specific products. The products are will be sold to the wholesalers that introduced by the agents who have good understanding about the market. Wholesaler is an intermediary individual who in thedistribution channelthat usually buys products in bulk the products separately to resellers instead of selling directly to the customers (Ward, 2014). For instance, the wholesaler will sell the products to retail stores, supermarket or so on. After that, consumers are able to bargain the product and purchase the product. These are the whole channels that See’s Candies needs to go through in order to deliver the product to the consumers. As for See’s Candies, a reliable and responsible distributor must be found so their product can be distributed over the target market in Malaysia. International Marketing Strategy Export price decision Price Policy: The price policy is the rule for a company to determine the selling price of the products or services (Investorwords, n.d.). For See’s Candies, the pricing policy will be â€Å"export prices higher than domestic price†. According to Albeum, G. and Duerr, E. (2011), this is a way for See’s Candies to have extra investment but, it also leads to extra expenses, slower turnover and several risks. However, this pricing strategy restricted distributers to export prices lower than domestic price in order to avoid dumping issue. This pricing policy can create a higher value for the exported products. Price Strategy: The price strategy is the method of determining the selling price of the products or services for a company(Suttle, n.d.). Among the pricing strategies, skimming will be the best method for See’s Candies. Price skimming is after a product is released, high price will be offered and the price will be lowered in the products life cycle in later time or when competition starts entering the market (Brookins, n.d.). Products which use price skimming strategy usually alleged as high-quality products. Therefore, in order to enter the market of Malaysia, it can be a product image with this pricing strategy. However, the price will be subjected by the competitors in the market. Incoterms: The incoterms of See’s Candies will be CPT (Carriage Paid To). For this incoterm, the seller delivers the goods, cleared for export, to the shipper. The costs carriage necessary to deliver products to the destination will be paid by the seller too. However, the buyers have to bear on the risk of loss and any additional costs which occurred after the products are delivered (International Chamber of Commerce, n.d.). Although See’s Candies have to pay more on costs for CPT to be compared with CIF (cost, insurance, freight), but this will be less risky when See’s Candies exporting the products to other countries. Hence, this is the best choice for See’s Candies to reduce the rick during the delivery of the exported product to the other countries. Export Product For the export product of See’s Candies, product standardization marketing strategies will be used. According Acevedo (n.d.), product standardization is an effective technique to decrease costs and upsurge the quality of product by diminishing the differences in the products. In this strategy, it designates that See’s Candies should produce the product in existing way and identical with the original product. Standardization brings cost saving in the packaging of the products. The quality of the products can be controlled with standardization. Therefore, product standardization marketing strategies is the best strategy for See’s Candies in entering the target market. Export Promotion For See’s Candies, pull strategy can be used for export promotion. In this strategy, the information of the product will be known in certain way, and they will seek for the product by themselves. In this case, See’s Candies should choose the publicity to promote their product. Even though publicity somehow seems to be in push strategy, but for this case, it is more likely to pull strategy. According to BusinessDictionary.com (2014), publicity is a foundation to distribute information. Compared to other methods, publicity is not focuses on the products, but generally cover others related areas which included the status of company, market expansion at cetera. The cost of this promotion tool might be high and the content of publicity is written by the media but not the company itself, therefore there is no payment needed in this phrase. The content of publicity will be more reliable and objective because there is no commercial purpose because the media is the third among t he company itself and customers (Albeum, G. and Duerr, E., 2011). Therefore, for See’s Candies, publicity is the best promotion tool because it is more reliable for the customers and it brings brand awareness in target market Malaysia. Price Arrangement The international trade is happened between two differ countries, the terms of payment is important decision for both importer and exporter which will affect the price mentioned. For Big Red Inc, it is delightful if the company select the â€Å"letter of credit† payment terms among the all eight payment terms. Letter of credit is a letter issuing from bank to another bank especially in foreign country which assurance the payment of buyer to a seller will be received on time which in the sum of the amount (Lorette, n.d.). When the buyers are not able to clear the payment of trade, the bank is required to pay the remaining amount of payment towards the purchase. There are two segments in this payment term which are issuance and payments. The first step of the process of issuance involved the importer and exporter while dealing with the agreement. In this stage, it is all about the relationship between beneficiary (issuing bank) and client (advising bank). The importer will appeal quotation letter from the beneficiary. The beneficiary will communicate with the client after that. Lastly, the client will give advices to the exporter. After that, the total payment of the purchase will be cleared. The shipment of the products will be ship from the exporter to the importer. After that, the draft, tittle and document will be handover to the client. The beneficiary will pay for the importer, then the draft, tittle and document will be transfer to the client. The importer needs to settle the bill from the beneficiary to get the draft, title and document. This is the process of letter of credit which needs to go through. There are advantages in letter of credit for importer and exporter. The exporter able to reduce risk, receive payment during the shipment of the products so that they can able to calculate the payment accurately. The importer is able to control the time period of shipping the products and establish their affluence. No payment is needed to pay by importer before receiving the products. Since this payment method benefits both exporter and importer, therefore, this is the choice of payment methods for See’s Candies in this phrase. Total Capital Budget The project for See’s Candies will be estimated to last 4 years in the Malaysia market with the budget of USD10, 000,000 which stated in Table 1. Including the expenses and additional costs, the selling price will be USD10 which is around RM33. The estimated sales for the 4 years of operation will be 85,000,000 units, which will generate total income of USD 85,000,000.00 (stated in Table 3). The cost of goods sold is the 40% (USD 1,200,000.00) of the total income and total expense will be USD 3,950, 000 (stated in Table 2) The return of investment (ROI) will be 196.50% and the predicted total profit for See’s Candies will be USD 19,650,000. In a nutshell, 142,858 units of product must be sold See’s Candies in order to reach the break-even point.

Benefits of Video Games

Whenever a new technology surfaces into the modern world, there will always be debates on the effects they bring to individuals and to the society in general. Though video games are hardly new, there have always been arguments whether the images they show have a huge harmful impact to people since video games are frequently associated with violence. So often people only see the negative side of what video games bring that we disregard the advantages they give.Children may be often pleaded by their parents to do anything rather than playing games. This may be because parents do not pay attention to the benefits we can acquire from video games. When playing video games, certain skills and abilities develop. Our body parts, specifically the hands and eyes, are required to work together for we perform various commands on the controller by our hands depending on what we see on the screen. Thus, it results to the enhancement of our hand-eye coordination.Video games require critical thinkin g. A gamer must not only memorize information but also analyze, conceptualize, and infer data gathered from the virtual environment. One key to complete a game is to study patterns and to use it into one’s advantage. This vital skill is utilized when creating strategies, tackling problems and making decisions. Most games involve quick reaction time and split-second decisions that can mean virtual life and death. Video games enhance people’s decision-making skills.Virtual reality is like a practice field for gamers to improve their cognitive ability, for them to be ready in the real world. With this, people are more likely to decide correctly, quickly, and accordingly depending on the situation. Gamers are often stereotyped as people sitting in front of a screen for long hours and are uninterested in social interactions. But video games often encourage players to interact with other players from around the world, with the help of the internet, and work together to accom plish tasks.This can help build social relationships and enhance people’s socialization skills. Some games’ objective is to become victorious above others. It gives a sense of competition and eagerness to win a battle. When one loses, his willingness to win intensifies the next time around. Video games stimulate people to do better and achieve the best. Video games are games. They are created with the intention to give pleasure and enjoyment to whomever they may serve. They accompany us when we are lonely and depressed. They help us pass time when we have nothing to do.They give us a taste of admirable graphics design and creativity. They offer some benefits like those of what outdoor activities give. Nothing is wrong with playing video games. But excessive hours of playing will bring anyone no good. It is necessary to keep things in moderation. The next time your parents tell you that video games will only make you violent, inform them thoroughly what good things you can acquire from playing. You can even invite them to play with you. Who knows? It could be the solution for their stress and depression.

Unanswered Concerns About Dream Topics Essay You Should Think About

Unanswered Concerns About Dream Topics Essay You Should Think About The Number One Question You Must Ask for Dream Topics Essay Plenty of people have various dreams, particularly when you consider various ages, gender, and nationalities. Seeing through around the earth, we'll get all types of folks exist on earth. In terms of the rest, they thought money is crucial in the lifestyle they need to reside. Most folks forget about such relationships when they're doing well in life and just realise their need when they require a person to fall back on after failure. You can put your order during the evening and will still have it done punctually. You can select to write about your own personal past or present experience or tell a real story about somebody else, buy you've got to consider about why this experience is significant. Everybody has a dream place to visit once in life, and several get the opportunity to fulfill their dream trip. Taking one step at one time always helps rather than rushing into all of it at once. The Chronicles of Dream Topics Essay Exactly like others, I also have nurtured a career dream from a young age. In any case, today the entire world attempts to live by the exact same rules, so it's not just an American dream, but the international dream of equality and the exact same opportunities at its finest. If you're searching for a different angle, you could inspect the media's function in the American Dream today. If you're teaching your students about various facets of psychology, giving them an opportunity to th ink about dreams can be quite important. At this time, it's important to analyze the historical facet of the American Dream. Introduction Dreams play a crucial part in shaping our future. Anyhow, there's a common comprehension of the idea of the American Dream. Even though the American Dream is still valid nowadays, it might not be achievable for all Americans. It can also be achieved through other means apart from attaining education. It grew out of specific aspects of the American history. It has always been an important part of the culture and society in America. The Principles of Dream Topics Essay That You Can Benefit From Beginning Right Away Again, the topic has to be relevant to the class material learnt. Sensory details are the real key to engaging with the audience and it is imperative to have as many as are relevant. As the writer, it's your sole obligation to judge just what exactly you want to accomplish with your essay once you're done with that. A descriptive essay format should not be an issue because it's nothing from the ordinary and many writers have encountered it. You may also ask somebody else to read through your essay that will provide you with and hones feedback and opinion. An argumentative essay requires you to choose a topic and have a position on it. No good paper can be finished without a superior draft. A properly formatted paper that is a customised essay can decrease the odds of purchasing essays from online sources. If you're still confused in the variety of your William Shakespeare essay topic than you may also consult the following list for additional support. Selecting a great topic to compose a university essay determines how well you're conversant with the class. Following this procedure will guarantee that you compose a brilliant university essay. It are different types of essay topics for students which are categorized in many sections so that you can easily chose the topic as per your need and requirement. A number of other nations envy a nation or consumers and producers because only some of them are able to match the sheer assortment of products that America makes. When America was initially founded, immigrants from all around the world were coming to the country to find out what it holds from them. The American Dream can be something different to each citizen in the usa. In general, it can be described as a cultural component of the American society that acts as a unifying factor for the Americans.

Evolution Of Racist Portrayals Of Film And Television

Prof. Eye. EN 101B November 27, 2014 Evolution of Racist Portrayals in Film and Television. The most common, if not one of the most common methods the morals and perceptions of American society are shaped is through our own storytellers in Hollywood. Filmmakers, writers, and producers for both cinema and television make it their career to create works that tell a compelling story. On occasion, American Society will be reflected in these works, which raises the question: do the works influence society, or vice-versa? This can be problematic when the focus of these works solely to â€Å"sell† them. As history reveals, certain groups of people, especially African Americans, have been portrayed with certain biases and stereotypes, which has been seen by the masses, and has shaped not only our society, but have caused us to develop our own racist perceptions. Racist portrayals have changed from the time of the Civil Rights movement, but they have not disappeared, having taken on new forms and effects. Back during the time period following the 1960’s Civil Rights movement, television and film studios alike began trying to attract new audiences by â€Å"refusing to promote racial stereotypes† as was common in the past. For example, one such program, Julia, was centered around an African American Widow, her son, and their everyday lives in an integrated apartment building, with the titular character being portrayed as an intelligent, professional woman who â€Å"Deserved the Respect of her WhiteShow MoreRelatedEthnic Notions: Film Response Essay1219 Words   |  5 PagesEthnic Notions: Film Response The 1987 film documentary Ethnic Notions directed by Marlon Riggs, identifies the evolution of African American cultural depictions through ethnic stereotypes and caricatures in American culture. 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