Free Essays - Holden and Modern Teenagers :: Catcher Rye Essays

The Catcher in the Rye - Holden and Modern Teenagers The characteristics of Holden from the book The Catcher in the Rye by J.D. Salinger, will be compared to the "modern teenager". The characteristics of both sets of teenagers are basically similar, but in some parts, they are different. I chose myself as the modern teenager to be compared to Holden. There will be four major subjects to be talked about in the essay. The main subjects that are going to be discussed in this essay are academics, family, experiences and slang. I thought these four categories are interesting and easy to explain. In school, we are very similar in many ways. Both of us do not do well academically. We both have problems with grades in our classes. Holden failed four out of five of his classes while I failed none. But instead I received four "C's" from four out of eight of my classes. Although Holden has problems with grades, ironically he does well in his English. Holden stated, "I'm quite illiterate, but I read a lot." (p.18) Reading books improves your grammar and vocabulary. This was be the reason why Holden does well in his English class. I do not read much and therefore I have problems in my grammar. The family background of Holden and I are fairly similar, both of us come from opulent families. Holden and I are both very lucky to be studying in eminent institutions. Unfortunately, Holden does not take this advantage. Holden's mind is elsewhere in a reverie, day dreaming how to save the virtuous children from the evil. While studying away from his family makes Holden's relationship with his family worst. I study in a private school with my sister and we go home every day and meet our parents when we get home. Since Holden does not spend quality time with his parents long enough, he rarely talked about them in the book. Holden even wrote about his brother in a negative way, "Now he's out in Hollywood, D.B., being a prostitute."(p.2) Using the word prostitute means a lot, maybe he did not know him as much as he needed to. Unlike me, I will never insult my sister a prostitute because that is like insulting yourself.

The Four Primary Symptoms of Narcolepsy

Narcolepsy is a rare sleep disorder characterized by uncontrollable episodes of falling asleep at any place or time. After a 10 or 15 minute sleep attack, the person feels rested only brief period of time, then returns to an uncomfortable feeling of intense sleepiness. Many narcolepsy patients describe attempting to stay awake during the day like trying to stay awake after 3 days without sleep. Attacks may occur while driving, talking, or working. The central nervous system is involved. This disorder begins in adolescence or young adulthood and continues throughout life. Narcolepsy is a potentially disabling, life-long condition estimated to afflict about one in every one thousand people in the United States. Although it is not uncommon, narcolepsy is often misdiagnosed, or diagnosed years after symptoms first appear. The four primary symptoms of narcolepsy are excessive daytime sleepiness (EDS) and cataplexy. People with narcolepsy are unable to resist the temptation of falling asleep and do so regardless of the number of hours slept the previous night. The excessive daytime sleepiness experienced by people with narcolepsy has been described as being like trying to stay awake after going several days without sleep. Frequently, people with narcolepsy fall asleep at inappropriate times, for example while eating or in the middle of a conversation. These moments often frequently occur during periods of intense emotion such as surprise, laughter, anger, or excitement (even in some of the most passionate situations). Cataplexy is the sudden loss of strength in voluntary muscles triggered by these intense emotions. The cataplectic attack can range from partial muscle weakness in a few muscle joints to almost complete loss of muscle control and last for several minutes. Sleep paralysis and hypnagogic hallucinations are also extremely common among patients afflicted with narcolepsy. Although these four symptoms are considered the four key symptoms of narcolepsy, all four symptoms only occur in small portion of the patients most other patients experience some combination of the four symptoms. A. Extensive Daytime Sleepiness (EDS) This is probably one of the most persistent and disabling conditions that can be experienced by someone with narcoleopsy. This feeling typically lasts the entire day and occurs on a daily basis. When a patient with narcolepsy experiences a period where they do fall sleep it is more tan likely due to a failure to resist sleep instead of a sudden attack of sleepiness. Although this strong desire to sleep is constant, recent prior sleep does seem to relieve for momentary periods of time. Other factors that appear to prevent a sleep attack are physical activity and stimulants, but it also prolongs the period of feeling sleepiness. EDS has had a rather significant negative affect on narcoleptics' job performance at school and at the workplace. Narcoleptics experience severe problems with and are typically unable to work with automobiles and dangerous equipment. Narcoleptics are more impaired than epileptic patients in terms of job performance and how prone they are to accidents. Narcoleptics lack many physical, emotional, and family supportive needs, even when compared to patients with cerebral palsy and alcoholism. Cataplexy is the condition in which the skeletal muscles experience extreme muscles. This can vary from paralysis in one limb or throughout the entire body. During an attack, the person is conscious and aware of the environment surrounding him or her and if the paralysis is only partial maybe capable of carrying on a conversation. After the attack, the patient is fully conscious and experiences no confusion. This nearly always triggered by some form of emotional stimulus. The occurrences of attacks vary from patient to patient; it can happen daily or happen only once in a patient's life. These are realistic dreamlike hallucinations that occur either from consciousness to sleep or sleep to consciousness. The hallucinations are typically visual with occasional auditory or other sensory components. It often occurs in conjunction with sleep paralysis (see below). One of the most common hallucinations is to get out of bed and moving about while simply lying in a bed and not even moving a leg. Other hallucinations are more threatening as if a possible attacker enters the room and the patient is unable to move. This is form of paralysis that is the failure to move any skeletal muscle during the period from transition of consciousness to sleep or sleep to consciousness. This occurs frequently to narcoleptic patients. These experiences are extremely traumatizing to a patient and make it difficult for the patient to breathe. The attack usually lasts about 5 minutes but can be broke either by an extreme effort by the patient or external force such as being spoken to or touched. The precise factor that causes of narcolepsy is not clearly understood. Narcolepsy seems to be a biological problem, possibly involving abnormalities of brain chemistry. Narcolepsy or a predisposition to it may run in families suggesting a genetic influence. However, the way the predisposition might be inherited remains unknown. There is no evidence for a psychological basis for the disorder. The most accepted theory is that there is something disturbing REM sleep. The impaired REM system is the theory that explains EDS as well as cataplexy, hypnagogic hallucinations, and sleep paralysis. This was based upon the similarities between cataplexy and REM sleep. In both cases, skeletal muscles experience impairment, due to motor neuron blocking. This blocking of motor neurons occurs along the spinal causing excitation of the neuron in the spinal cord.. Cataplexy occurs when this inhibition of mental neurons are blocked during consciousness. Sleep paralysis may occur when motor neuron occurs prior to actual sleep or extends beyond the waking up period. Hypnagogic hallucinations occur when shifting between REM and wakefulness, this results in the unusual hallucinations experienced during hypnagogic hallucinations. The precise neurological abnormality that causes the symptoms of narcolepsy. The symptoms of narcolepsy are usually first noticed during teenage or young adult years although it can strike at any age. Most often the initial symptom to appear is excessive daytime sleepiness. Later, after several months or even years, cataplexy, hypnagogic hallucinations, or sleep paralysis typically develop. Different individuals experience wide variations in both the developments, the number and the severity of their symptoms. Family, friends, educators, employers and even those with narcolepsy often have a hard time understanding the problem and just what is happening. There is no known cure for narcolepsy. Narcolepsy symptoms can be treated with varying degrees of success with medications and adjustments of life-style and educational. Treatment is primarily intended to cope with the symptoms of narcolepsy. Stimulants are often given to promote alertness and to cope with EDS. The two stimulants that are prescribed the most frequently are methyphenidate and pemoline. Dosage is usually scheduled to promote alertness at the most crucial times. The one difficulty is that tolerance can rapidly develop to stimulants so it is recommended that stimulants be used only when truly needed. Adapting your work schedule to provide for naps at the time most crucial times of the most intense sleepiness can help prevent some of the affects of EDS. This also reduces the need and possible dependency upon medication. Funds for research are needed to advance knowledge about narcolepsy and test the effectiveness of methods of treatment and management.

The Influence Of Sulphur Dioxide Emissions Environmental Sciences Essay

Biogeochemical cycling is the term which describes the transportation of chemical elements and compounds between compartments, whilst taking into consideration the influences of biology. ( Harrison. R. M and Mora. S. J, 1996 ) . Anthropogenetic activities can impact on these rhythms, for case the consequence of sulfur dioxide emanations on the sulphur rhythm. A big proportion of these sulfurs dioxide emanations are sourced from the combustion of fossil fuels ( Hewitt and Jackson, 2009 ) , which has given rise to an addition in atmospheric deposition of sulfur, a term we may recognize as acerb rain. The undermentioned treatment analyses the beginning of these emanations, how they cause acerb deposition and the effects of it. The sulphur rhythm is comparatively complex and involves several gaseous species ( Manahan, 2005 ) . On land it is found chiefly as sulfide and sulfate ores, whereas in the oceans, it is present as dissolved sulfate ( Cullis and Hirschler, 1980 ) . In the ambiance the key sulphur compounds include hydrogen sulfide, sulfur dioxide and sulfate aerosols and mists, where in footings of pollution the presence of sulfur dioxide is the most important portion of the sulphur rhythm ( Manahan, 2000 ) . The rhythm operates whereby sulfur is continuously transported between the different stages. Ivanov ( 1981 ) has attempted to place the major sulfur fluxes of both anthropogenetic and natural beginnings. Annually about 120b Tg S are extracted by adult male from the geosphere in fossil fuels and sulfur incorporating natural stuffs for the chemical industry. Of this sum 70 Tg S are emitted to the ambiance. Around half of the staying 50 Tg S straight enters rivers, and another portion is applied wi th fertilisers to agricultural land. Natural beginnings lending to the sulphur rhythm include 29 Tg yr-l from volcanic gases. River overflow is the major transportation of sulfur from continents to the ocean with an one-year burden of 224 Tg, where 109 Tg of this is accounted for by anthropogenetic pollution. The entire flux of assorted sulfurs signifiers from pelagic H2O to deposits and farther to the lithosphere sums to 130 Tg yr-l. Anthropogenic sulfur fluxes have now reached a degree that is comparable with natural fluxes and this is expected to increase in most parts of the universe ( Ivanov, 1981 ) . Sulphur dioxide emanations are now one of the largest fluxed in the sulphur rhythm. Sulphur dioxide can arise from natural and semisynthetic beginnings. Natural beginnings include gases from vents, forest fires and from the oxidization of other sulphur compounds such as H sulfide ( Environment Agency, 2010 ) . On the other manus, anthropogenetic activities ensuing in sulfur dioxide emanations include the smelting of ores, warming of pyrites, sulfur excavation and burning of fossil fuels ( Moller, 1984 ) . We are chiefly interested in the emanations from the combustion of fossils fuels, since the oncoming of the industrial revolution has increased the sulfur load in the ambiance dramatically. Hewitt and Jackson ( 2009 ) stated that the anthropogenetic part to the entire sulphur emanation budget, chiefly in the signifier of sulfur dioxide, approaches 75 % , with around 90 % of this derivation from the northern hemisphere. The most abundant beginning of atmospheric sulfur is the combustion of coal and its byproduct ; nevertheless this is hard to quantify due to the ass ortment of coals such as difficult coal, lignite and coal for cookery ( Cullis and Hirschler, 1980 ) . The following most of import beginning of atmospheric sulfur is the combustion of crude oil merchandises, where the coevals of sulfur from this is still increasing ( Cullis and Hirschler, 1980 ) . Even in the absence of air pollution, rain H2O is somewhat acidic ( pH 5.6 ) due to the presence of C dioxide, therefore why the phrase acid rain refers to rain with a pH of below 5 ( Clarke and Tomlin, 1999 ) . Acid rain is caused by sulfur and N oxides come ining the ambiance, where they are converted to sulphuric and azotic acids severally. When these combine with hydrochloric acid from lifting H chloride emanations, these acids so cause acidic precipitation ( Manahan, 2005 ) . Acid deposition is the general term for acid rain, acerb sleet and acid snow etc. There are two types of deposition, moisture and prohibitionist, where moisture involves the transition of sulfur dioxide to sulphuric acid in the presence of wet from the ambiance, and dry deposition occurs when sulfuric acid is converted into sulfate atoms which straight hit the Earth ‘s surface ( Hill, 1997 ) .The same applies to nitrogen oxide. Beginnings of nitrogen oxide include buoy uping and natural combustion of biomass whereas for semisynthetic beginnings the chief 1 is vehicle emanations ( Clarke et al, 2001 ) . Sulphur dioxide is oxidised in the ambiance by a figure of mechanism. In low humidness conditions the most of import reaction is with the hydroxyl extremist ( Harrison and Mora, 1996 ) : SOa‚‚ + OH > HOSOa‚‚ HOSOa‚‚ + Oa‚‚ > SOa‚? + HOa‚‚ SOa‚? + Ha‚‚O > Ha‚‚SOa‚„ Due to sulfuric acid ‘s low vapor force per unit area it can quickly attach to the condensed stage such as aerosol atoms. The majority of Ha‚‚SOa‚„ is lost via wet deposition mechanisms in cloud droplets and precipitation ( Hewitt and Jackson, 2009 ) . In wetting agent climes different reactions occur since cloud H2O droplets are of import in transition of sulfur dioxide to sulfuric acid. When sulfur dioxide is dissolved in H2O it is in equilibrium with sulphite and bisulphite ions. This can be seen in the undermentioned equations ( Harrison and Mora, 1996 ) : SOa‚‚ ( g ) + Ha‚‚O a†¡? SOa‚‚ ( aq ) SOa‚‚ ( aq ) + Ha‚‚O a†¡? Ha‚?Oa + HSOa‚?a? » HSOa‚?a? » + Ha‚‚O a†¡? Ha‚?Oa + SOa‚a? » Sulphite may be oxidised by atmospheric O but this is a slow procedure unless it is catalysed by a passage metal ion such as Fe. The overall procedure can be seen below, which shows how sulfurous acid, which is a weak acid is converted to Ha‚‚SOa‚„ , a stronger acid ( Harrison and Mora, 1996 ) : 2SOa‚a? » + Oa‚‚ > 2SOa‚„?a? » Sulphur dioxide has a short mean abode clip as it has an atmospheric life-time of yearss, so it may come in the free troposphere but is improbable to come in the stratosphere ( Harrison, 1999 ) . This makes it a regional job since the gas does non transcend the planetary horizontal commixture clip, so it can do taint of the ambiance, hydrosphere, and dirt ( Ivanov, 1981 ) . ‘Sulphur emanations lead to acid deposition far from the beginning ‘ ( UNDP, 2000 ) and can hold inauspicious effects on aquatic ecosystems, trees, dirt and substructure. Schindler ( 1988 ) stated that it is now clear that acid rain has caused widespread acidification of many aquatic ecosystems in the north eastern United States, Canada, Norway, Sweden, and the United Kingdom. Recent information has shown that juvenile fishes and other beings lower in the nutrient web have seen to be intolerant to higher pH values ( Schindler, 1988 ) . This can do trouble at higher trophic degrees as marauding fish may hunger, which can be the cause of decease even before the direct toxication of the H ion ( Schindler, 1988 ) . Persson ( 1981 ) besides found a lessening in reproduction caused by egg and fry mortality, which once more can impact further up the nutrient web. Damage to woods by acerb rain became noticeable in Germany in the early 1980s, shortly following this other states besides reported similar incidences ( Harrison, 1999 ) . Numerous field and research lab surveies have taken topographic point in peculiar with the ruddy spruce in the Northern hemisphere, as it has suffered widespread freezing hurt, growing decrease and mortality ( DeHayes et al, 1999 ) . The freezing hurt instances in ruddy spruce woods has increased over the past 40 old ages, which coincides with the clip of increased emanations of sulfur and N oxides. However the mechanism for the ruddy spruce diminution is non clearly understood. One account is that exposure of trees to promote SOa‚„?a? » in acerb rain may change C metamorphosis of trees, which can worsen the effects of natural emphasis such as cold and drouth ( Schindler, 1988 ) . Another theory is that acerb deposition mobilizes aluminum in the dirt which reduces soils storage of Ca and its handiness for root consumption. Freezing hurt consequences in the loss of leaf which is critical for photosynthesis and hence growing ( DeHayes et al, 1999 ) . Acid deposition can do corrosion on edifices constructed of limestone such as celebrated cathedrals. In damp conditions sulphur dioxide will change over Ca to carbonate to gypsum ( CaSOa‚„ ) which is more soluble than carbonate, therefore the reacted rock can be removed by disintegration ( Harrison, 1999 ) . Solid gypsum occupies a larger volume than carbonate which leads to flaking and checking of stuff from the surface. To reason we can see that sulfur dioxide emanations from the burning of fossil fuels have greatly impacted on the sulfur rhythm, peculiarly in the last 100 old ages, to the extent where it is now the largest flux in the rhythm. One of the remotion mechanisms of sulfur dioxide emanations is acerb deposition, which has found to hold had black effects on aquatic ecosystems, trees and workss and substructure. Reducing these emanations would be good to the latter and may reconstruct the anthropogenetic flux to a degree below the natural flux in the rhythm.

Lighter-Than-Air Craft History

Lighter-Than-Air Craft History The history of lighter-than-air flight began with the first hot-air balloon built in 1783 by Joseph and Etienne Montgolfier in France. Immediately after the first flight - well, float might be more accurate - engineers and inventors worked toward perfecting a lighter-than-air craft. Although inventors were able to make many advancements, the biggest challenge was to find a way to successfully steer the craft. Inventors conceived numerous ideas - some seemingly reasonable, like adding oars or sails, others a little far-fetched, like harnessing teams of vultures. The problem wasnt solved until 1886 when Gottlieb Daimler created a light-weight gasoline engine. Thus, by the time of the American Civil War (1861-1865), the lighter-than-air crafts were still unsteerable. However, they quickly proved to be an invaluable military asset. In a tethered balloon several hundred feet in the air, a military scout could survey the battlefield or reconnoiter an enemys position. Contributions of Count Zeppelin In 1863, 25-year-old Count Ferdinand von Zeppelin was on a years leave from the Wurttemberg (Germany) army to observe the American Civil War. On August 19, 1863, Count Zeppelin had his first lighter-than-air experience. Yet it wasnt until his forced retirement from the military in 1890 at age 52 that Count Zeppelin began to design and build his own lighter-than-air crafts. While Daimlers 1886 lightweight gasoline engine had inspired many new inventors to attempt a sturdy lighter-than-air craft, Count Zeppelins crafts were different because of their rigid structure. Count Zeppelin, partly using notes he had recorded in 1874 and partly implementing new design elements, created his first lighter-than-air craft, the Luftschiff Zeppelin One (LZ 1). The LZ 1 was 416-feet-long, made of a frame of aluminum (a lightweight metal not commercially produced until 1886), and powered by two 16-horsepower Daimler engines. In July 1900, the LZ 1 flew for 18 minutes but was forced to land because of some technical problems. Watching the second attempt of the LZ 1 in October 1900 was an unimpressed Dr. Hugo Eckener who was covering the event for the newspaper, the Frankfurter Zeitung. Eckener soon met Count Zeppelin and over several years cultivated a lasting friendship. Little did Eckener know at this time that he would soon command the first lighter-than-air ship to fly around the world as well as become famous for popularizing airship travel. Count Zeppelin made some technical changes to the design of LZ 1, implementing them in the construction of LZ 2 (first flown in 1905), which was soon followed by LZ 3 (1906), and then followed by LZ 4 (1908). The continued success of his lighter-than-air craft changed Count Zeppelins image from the foolish count his contemporaries had called him in the 1890s to a man whose name became synonymous with lighter-than-air crafts. Though Count Zeppelin had been inspired to create lighter-than-air crafts for military purposes, he was forced to concede the advantage of paying civilian passengers (World War I again changed the zeppelins into military machines). As early as 1909, Count Zeppelin founded the German Airship Transport Company (Deutsche Luftschiffahrts-Aktien-Gesellschaft DELAG). Between 1911 and 1914, DELAG carried 34,028 passengers. Considering that Count Zeppelins first lighter-than-air craft had flown in 1900, air travel had quickly become popular.

Crystal Frost Window Paint

Crystal Frost Window Paint Grow non-toxic crystals on your window that look like frost. These easy crystals grow in a few minutes and give you the effect of frost, even if its warm! Crystal Frost Materials 1/3 cup Epsom salt (magnesium sulfate)​1/2 cup hot waterFew drops liquid dishwashing detergent Prepare the Crystal Frost Paint Dissolve the Epsom salt in the hot water.If the salt doesnt completely dissolve, microwave the solution for about 30 seconds.Add a few drops of liquid dishwashing detergent. The detergent helps make the crystals easy to wipe away when youre done with them.Use a paper towel or rag to wipe a window with the solution. Crystals will form in a matter of minutes. Helpful Tips and Tricks Make certain the Epsom salt is dissolved. If there are salt grains in the solution then the window will have uniform crystals rather than random-looking frost.Use your finger to write on the window. The invisible text will act as a center for crystal growth, producing an interesting effect.Other smooth surfaces work well. Try a mirror, a metal pan or a translucent plate.When youre done with the frosted window, you can wipe it away with a damp cloth. View a video of this project, including time-lapse photography of crystal growth.

Case Study Of Care Group Health And Social Care Essay

Case Study Of Care Group Health And Social Care Essay 100 years after the first heart surgery less than 8% of the world’s population can afford it. If a solution is not affordable it is not a solution† says Dr.Devi Shetty, Chairman of Narayana Hrudayalaya. His thought to make cardiac surgery affordable and cater to the needs of those who are in the most need of it triggered the birth of Narayana Hrudayalaya. Dr.Devi shetty did his post graduate studies in cardiac surgery and worked at cardio thoracic surgery unit at Guy’s Hospital, London. He returned to India to work and serve the poor. His initial setups and work with other private hospitals didn’t give him the desired satisfaction and thus he ventured out to start a hospital of his own. With the support from his family owned business ‘Shankar Narayana Construction Company’, he started Narayana hrudayalaya a 250 bedded cardiac hospital in Bangalore city, India on 8th May 2001, with an initial investment of around Rs. 70 crore ($).The group has grown 25 to 30 per cent year on year. The hospital/health care group was instituted and is run under the name of Narayana Hrudayalaya private limited incorporated on 19 July 2000 according to the norms of the companies act, 1956 of India. All its present possessions come under the same name. Present stature: In a decade of starting its operations the health care group has grown and expanded its services nationally and internationally. Today the company holds many hospitals and health care institutions under its name. Starting with a single cardiac hospital in Bangalore it has now branches in various cities of India and planning to open branches in Mexico City, Mexico and Cayman Islands, USA in the coming years. The rate of growth and expansion of the hospital to other parts of India has been phenomenal. Narayana hrudayalaya pioneered the Indian health care market with a vision towards high quality but low cost health care. It helped to fill in the gap left by the other private hospi tals which catered to the few rich at the top of the pyramid with high costs for care and the government health care setup which struggled to provide basic medical services with only around 0.9% GDP (WHO) for over a billion people. Even as its expansion strategy was mainly oriented at the prospects of delivering affordable health care to the lower and middle income sections of the society. In doing so Narayana Hrudayalaya followed a flexible policy to establish itself in other cities of India. It brought in the concept of Management agreements where in it started to acquire hospitals that could not run to capacity due to lack of funds and other resources or institutions/trusts that showed interest to participate in bringing affordable care to the people in their regions. Narayana Hrudayalaya leased the hospital and the existing infrastructure from such hospitals. The hospital was managed by Narayana Hrudayalaya according to their standard protocols but a monthly/annual payment was m ade as per the lease agreements. In some instances Narayana Hrudayalaya was invited by state governments by provision of land subsidies or in the forms of potential investments to open new hospitals. A huge spurge can also be seen in the expansions during and after financial year 2007-2008 due to external investments coming into the group. Biocon Pvt.Ltd, an Indian biotechnology company came forward to collaborate in building a specialty oncology hospital in Bangalore, India. In February 2008 Global investment banks American International Group Inc. (AIG) and JPMorgan have taken a 25% stake in the company for Rs 200 crore ($) each.

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2500 words - 3

Consumer Behaviour - Essay Example In the modern business scenario, sustaining customer relation is more important that the old and often unsustainable "sell-it-forget-it" attitude. To build consumer loyalty and brand appreciation, marketing managers are increasingly turning to consumer psychology to create products and ad campaigns that are more compelling to the human psyche and easily retained in the human mind. In business, everything has a life cycle. Products, services, ad campaigns etc. have a vibrant period of activity after which it loses its sheen and becomes a liability on the company that promotes it. Even concepts have a life period after which they lose their relevance. This applies to ad campaigns as well. Ad campaigns have to be devised, modified, upgraded and dispersed at the right time and with optimum intensity in order to be of any value. Ad campaigns have to be devised keeping the consumer in mind. This means that each ad campaign will have an intended audience as its focus. Depending on the focus, ad campaigns will have to change its tone and tenor to attract the attention of the audience. A textbook definition of consumer behaviour is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." 1 Not every ad is suitable for all age groups. Ads that are targeted at the young must be suited to their style and concepts. In addition, a very important point that campaigners have to adhere to is that ads must also satisfy peer pressure and not only the demands of the individual. Many young customers are easily swayed by peer pressure while older folks are more practical while considering the services that they plan to buy. Hence, while ads with a practical message often work well with older people, younger consumers