Tuesday, December 24, 2019
Internet Marketing - 1291 Words
HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learner can: |Evaluation checklist | |On successful completion of this unit a | | | |learner willâ⬠¦show more contentâ⬠¦The Board of Directors require the research marketing plan be presented verbally, as well as in report format. | | |ASSESSMENT 1 | |Learning Outcome: LO1 | |ââ¬â Understand marketing through the internet | |Assessment Criteria: | |1.1 explain the elements of internet marketing | |1.2 evaluate the internet marketing mix | |1.3 compare internet marketing tools ââ¬â e-tools | |1.4 examine interactive order processing |Show MoreRelatedInternet Marketing And The Internet Market1354 Words à |à 6 PagesAre you finding it extremely hard to succeed in your internet business? You are up for retirement and internet marketing should have been your retirement plan but you just can t make it work! Well, you are not alone in this. Most people get into internet marketing and online businesses without the right information to help them succeed and make more money to finance their retirement. In fact, only 5% of internet marketers succeed in the industry. You can be part of this successful lot. But firstRead MoreInternet Marketing1470 Words à |à 6 PagesSince its release in 1991, Internet revolution has changed the way companies do business and customers consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widenRead MoreInternet Marketing3120 Words à |à 13 PagesThe advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as ââ¬Å"The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behavioursâ⬠(Chaffney, 2006 p. 10) In ââ¬Å"2009 brands spent half a billion pounds on internet advertisers, up from à £114 million in 2002ââ¬Å"(mintel,2010) ThisRead MoreAir France Internet Marketing : Optimizing Google1162 Words à |à 5 Pages1 GROUP (UP TO 2 PEOPLE) WEB ANALYTICS ASSIGNMENT #1 (50 POINTS) DUE DATE: Wednesday, 2/17/2016 ï⠷ This assignment will analyze the data (AirFrance.xls), interpret the results, and make recommendation from the Case: Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search (KEL 319). Please read the case first and follow the instructions in the following very carefully to do this assignment! ï⠷ Please do the following analyses using the data in the ââ¬Å"DoubleClickâ⬠sheetRead MoreInternet Marketing1665 Words à |à 7 Pagesthe role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing Internet Marketing Internet Marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales. The benefits of internet marketing is thatRead MoreInternet Marketing of HND1281 Words à |à 6 Pagestitle Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotionRead MoreMarketing : Internet Marketing And Advantages Enjoyed By Internet Marketers1164 Words à |à 5 Pagesreferred to as marketing (Kotabe and Helsen). The purpose of marketing is to ensure that they promote or sell products, services of their brand. Marketing can be of different forms considering, what is more, useful for the businesses. For successful marketing technique o r strategy, one should be able to analyze the market target, consumer preference, market segment and also understand the consumer behavior (Kotabe and Helsen). One of the major forms of marketing is internet marketing. This paper willRead MoreInternet Marketing : A Target Audience886 Words à |à 4 PagesInternet marketing Firms must understand consumer behavior and go where the consumers are to market their products. With the wide use of online websites and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, HealyRead MoreInternet Marketing : A Target Audience897 Words à |à 4 PagesInternet marketing Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, PerksRead MoreImpact of Internet on Marketing3911 Words à |à 16 Pagesthe internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internetà marketingà plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet, there are some difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further re search is required. INTRODUCTION Marketingà is an
Monday, December 16, 2019
Book analysis A Texas Frontier Free Essays
In the preface section of Ty Cashionââ¬â¢s book A Texas Frontier, it is quite notable that the author aims at giving an account of Texas, more specifically West Texas, through an expository journey in Clear Fork country and the events and people that helped shaped the ââ¬Ëfrontier experienceââ¬â¢. It attempts at showcasing the identity of being a West Texan embedded deeply into the consciousness of those ââ¬Å"local citizensâ⬠who ââ¬Å"embrace the heritage of life as it existed (Cashion, 1997c)â⬠, putting up a unique personality and indelible character that never fails to fade away and succeeds at extending even up to this very day. This book analysis attempts at analyzing how the author was able to explain and interpret the numerous themes as well as concepts that he has intended to deal with in the preface section of the book. We will write a custom essay sample on Book analysis: A Texas Frontier or any similar topic only for you Order Now An understanding of the explanations and interpretations that are written across the pages of the book will be of great significance in having a better grasp of the content of the authorââ¬â¢s work inasmuch as one will obtain a clearer and more defined view of, to borrow the authorââ¬â¢s words, the ââ¬ËTexas frontierââ¬â¢. It must be noted, however, that this book analysis merely serves the purpose of shedding light on the intricate parts of the book and several crucial points of contention. In spite of the analysis directed towards identifying what the book is lacking of, it does not aim at arriving at a substantial substitute for the written sections of the book that may or may not be criticized. Nevertheless, using the preface as the main guide, a closer look into the rich pages of A Texas Frontier will bring one to realize the main contentions of the author and, more importantly, acquire a mental perspective of what it is to be a citizen of ââ¬ËWest Texasââ¬â¢ in the face of a growing society and a constantly changing environment. Looking into the frontier In the authorââ¬â¢s attempt to bring about an exposition on the ââ¬Å"development of Anglo-American settlement in Northwest Texas west of Fort Worth (Barr, 1997)â⬠, it is certainly quite a remarkable feat to be able to arrive at a substantial understanding and diffusion of who may be included among the group of those contributed to such a development. The ultimate task, then, of Cashion is to not only to be able to elucidate on matters that revolve around the idea of such a significant development but also to be able to identify the contributors. Cashion effectively enables himself to meet this goal by not only focusing on the ââ¬Å"history of the Anglo cattle herdersâ⬠(Powell, 1997) but also on other people who pose a great deal in the development of the settlement, barely spreading out the very context of the concept of ââ¬Å"weâ⬠. By including narratives on the lives of the African-American soldiers of the 10th U.S. Cavalry or those who came to be known as Buffalo Soldiers, the Tonkawa Indians or the corporeal adversaries of the Comanche, and the ââ¬Å"Yankeeâ⬠soldiers among others helped Cashion achieve his goal of enlarging and, thereby, not limiting those who took primordial roles in the historical background of West Texas. Cashion mentions of ââ¬Å"African American buffalo soldiers of the U.S. Armyâ⬠, the ââ¬Å"handful of former slaves who came West and settledâ⬠among the ââ¬Å"white ranchersâ⬠(Cashion, 1997a) in order to broaden the very contention of the ââ¬Å"weâ⬠that pertains to those who settled in West Texas. This concretizes further the fact that the development of that region, notwithstanding the areas of Clear Fork country and Fort Griffin, was also taken in a little but significant part by the ââ¬Å"handful of the hundred-odd black civiliansâ⬠and ââ¬Å"many former buffalo soldiersâ⬠who ââ¬Å"remained near the post after being discharged (Cashion, 1997b).â⬠The succeeding parts of the book reflect and emphasize the ââ¬Å"development of society and the transition from southern to western culture in the regionâ⬠(Barr, 1997). It brought into light the transition that began ââ¬Å"with the 1849 expedition of explorer Randolph B. Marcy and ended in the late 1880s when the ââ¬Ëformative developmentââ¬â¢ of the area was completeâ⬠(Noelke, 1997). Throughout this stretch of time considerable changes took place, adding up to the continued transformation of both the locality of the region and the entire ââ¬Å"westâ⬠itself. This continued transformation bears the crude system that involved both external and internal forces in bringing about both subtle and obvious changes that altered the mindset as well as the attitude of those who lived and died in West Texas towards those who came and went in that region. Not only is Cashion trying to highlight the role of individuals and groups of people in the development of the area. He also settles on the significant events during those days that marked not only the beginning of the transformation but also the transformation itself. This process, as Cashion himself argues in the preface section of the book, ââ¬Å"turned Southerners into Westernersâ⬠, stirring-up the idea that the entire context of the creation of a West Texan perspective is largely influenced by the combination of both human and event forces. Some of these critical events include the Civil War and the Reconstruction era, affected in significant fractions by a wide range of crimes and outlawry as well as brisk inhabitation and, conversely, diversification of a number of races and ethnic and societal backgrounds. The impacts of these events are felt not only on a single isolated region where it transpired but rather to a degree upon which a vast number of innocent people can be afflicted. Civil wars, for example, draw upon the thought that these types of conflict are ââ¬Å"terribly bloody, accounting for nearly 12 million battle-related fatalities during the nineteenth and twentieth centuries (Balch-Lindsay Enterline, 2000).â⬠Hence, civil wars account for the loss of a huge number of deaths, wiping away a considerable number of a group of people, especially in the region of West Texas, raising the possibility of having a new breed of citizens inhabiting a former dense spot of its original inhabitants. Quite apart from this, the development of the West Texan region has also been affected by outlawry even after the time of the civil wars and the reconstruction period. This has virtually changed the way in which the residents viewed the law, recognizing the fact that having these bandits and outlaws goes beyond the reach of the law must be a sign that the law is not enough in maintaining a crime-free territory. Thus, the ââ¬Å"emerging cultureâ⬠that Cashion mentions in the preface and throughout the pages of the book narrates the culture that was on the process of constant change and remolding. That same culture is also a culture that has been under a constant injection of worldviews and local perceptions from human factors both coming from the internal locality as well as from the external or those beyond the immediate fences of the region who settle within the place. Opinion on the frontier In general, the course of the work and its expository nature provides us with the impression about the development of a ââ¬Å"West Texasâ⬠both from inner and external perspective. If oneââ¬â¢s aim is to merely acquire an in-depth understanding of the process behind the regionââ¬â¢s formation, then reading the book is of great value. Putting in context the various explanations elucidated in the chapters of the book, we can arrive at the observation that the patches of ideas separated by the pages actually contribute to the entirety of the ideas conjured by the paragraphs that are seemingly dependent with one another. Thus, to have a thorough reading it is a necessity to not fleetingly skip through the pages and jump towards the succeeding themes and interpretations. From a scholarly point of view, the book is worth reading inasmuch as it makes the academic individual enjoy the book and the historical background of the region all the more. However, inasmuch as the book is primarily intended to be a scholarly piece of work, the reader who merely fancies the content of the stories and who does not have a hint of scholarly attitude may be prompted to dismiss the book as something that compares to those that are simply kept in shelves and aged through time, eaten away by cobwebs and the cruelty of human forgetfulness. Although A Texas Frontier benefits the scholarly individual from expanding oneââ¬â¢s knowledge and understanding towards the ââ¬Ëwesternersââ¬â¢ in Texas, much of the text lacks the characteristic of being able to sustain the passing readerââ¬â¢s interest. Yet this is not to totally discredit the efforts of the author and the substantial content of the book. Conclusion Ty Cashion and the book A Texas Frontier provides us not only with a fleeting glimpse and feel of ââ¬Å"West Texasâ⬠and the events and people that stood behind its colorful history and development through decades of evolution. It also gives us with an in-depth understanding of the ââ¬Ëexternalââ¬â¢ elements that sustained the stages of changes and expansion of the ââ¬ËTexas frontierââ¬â¢. From the preface section of the book down to its last pages, one can picture-out the historical evolution of the people of ââ¬ËWest Texasââ¬â¢ and how they were able to establish for themselves a cultural identity that is solely their own in spite of the fact that their society is one that has been contributed by a significant portion of external events. References Balch-Lindsay, D., Enterline, A. J. (2000). Killing Time: The World Politics of Civil War Duration, 1820-1992. International Studies Quarterly, 44(4), 616. Barr, A. (1997). Book Review: A Texas Frontier: The Clear Fork Country and Fort Griffin, 1849-1887 by Ty Cashion. The Journal of American History, 84(1), 235. Cashion, T. (1997a). Introduction: Marlboro Country. In A Texas Frontier: The Clear Fork Country and Fort Griffin, 1849-1887 (Reprint ed., pp. 13). Norman, Oklahoma: University of Oklahoma Press. Cashion, T. (1997b). Just Plain Olââ¬â¢ Folks, 1875-1880. In A Texas Frontier: The Clear Fork Country and Fort Griffin, 1849-1887 (Reprint ed., pp. 258). Norman, Oklahoma: University of Oklahoma Press. Cashion, T. (1997c). Preface. In A Texas Frontier: The Clear Fork Country and Fort Griffin, 1849-1887 (Reprint ed., pp. xiii-xvii). Norman, Oklahoma: University of Oklahoma Press. Noelke, V. (1997). Book Review: A Texas Frontier: The Clear Fork Country and Fort Griffin, 1849-1887 by Ty Cashion. The Journal of Southern History, 63(3), 659. Powell, J. (1997). Book Review: A Texas Frontier: The Clear Fork Country and Fort Griffin, 1849-1887 by Ty Cashion. The Western Historical Quarterly, 28(2), 236. à How to cite Book analysis: A Texas Frontier, Papers
Sunday, December 8, 2019
Annotated Bibliography for Teen Depression free essay sample
May 2012. . The main argument is to explain how to help someone that is depressed. The point is to show how to do it correctly and responsibly. This is a useful source because it allows you to understand how you can help and make a difference. It lets you know that you might not be able to make a difference and help everyone that is depressed, but you can make a difference for that one person. This fits into our research since it has to do with teen depression and how we can all help. Teen Depression. About. com. Web. 15 May 2012. . The main argument is to show that teenage depression is a big issue. The point is to explain the kinds of depression. This is useful because it gives us the definition of what teen depression really is. This can help to shape our argument because it is able to explain in detail the different types of depression and how many people have it. We will write a custom essay sample on Annotated Bibliography for Teen Depression or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Teen Depression and Violence. ent is to show signs of depression and how often depression may occur. The point is to show that depression is always going to get to one of us. It also talks about how violence can play a big role in this. This is useful because it gives new information that we can use for our website. This fits into our research because it gives us more information about teen depression that we did not know prior to using this website. Teen Depression. Depression Health Center. Web. 15 Apr. 2012. . The main argument of this site is to explain why adolescents get depression and are prone to it. The point is to show the symptoms to teenage depression. This is a useful source because it is able to identify that teenage depression is a recurring problem. This can help shape our argument since it gives us the signs of depression and how common it is. Teenage Depression Statistics Show That Teen Depression Is a Common Problem. Teenage Depression Statistics. Web. 15 May 2012. . The main argument is to show facts about teen depression. The point is to show how many people are depressed and how common it is. This is a useful source because it gives us the logos for our project. Also, parents want to see facts and statistics about this topic if they are going to invest time and money on it. This can help to shape our argument since it gives us facts about depression and how bad it is getting. Whos At Risk for Teen Depression? Family First Aid Help for Troubled Teens. Web. 15 May 2012. . The main argument is to explain how teenage depression is all around us and we dont even know. The point of this article is to show that anyone can become depressed. This is a useful source since it backs up our points about teen depression with facts. This fits into our research because it deals with teenage depression and how its a growing problem in our world.
Saturday, November 30, 2019
Why is Jaws still Spielbergs most effective thriller Essay Example
Why is Jaws still Spielbergs most effective thriller Paper Jaws is a thriller with an exciting plot. A thriller is a genre that creates tension and suspense. A typical thriller can feature a terrifying predator and in Jaws it is the shark that is the predator. Films like King Kong and The Fly which were early predecessors had major influences on more modern films like Jaws. It was followed by The Return of the Fly. Jaws was made in Long Island America in 1975. It was made by Steven Spielberg. It is set on a beach resort and it is about a great white shark that was disrupting holidays. It firstly took the life of a young girl at night. Next, it took the life of a child when the sea green waters turn red. Police Chief Brody, the local Inspector decides to take up the case with the help of a marine biologist and a fisherman they put an end to the bloodshed. At the beginning of the first scene in Jaws it is a dark night which is typical icon of thriller genres which thrills and creates mystery, fear and tension in the viewer. We become engaged in the play by focusing on the two silhouettes across the beach. They create the initial plot and it keeps us hooked to the movie right from the beginning. We will write a custom essay sample on Why is Jaws still Spielbergs most effective thriller specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Why is Jaws still Spielbergs most effective thriller specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Why is Jaws still Spielbergs most effective thriller specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There are a group of young teenagers socializing around a fire, all happy and enjoying themselves. The diegetic sounds of people chatting and music gives us a feel of romance genre. The camera focuses a close-up shot of two of the main characters in the scene amongst the crowd and they both stare at each other as if they are madly in love. Suddenly, the sense of danger comes into the scene when the young girl, who is the main character jumps to her feet and runs down the beach pulling her clothes off to attract attention to the teenage boy. In a long-shot the camera follows their two silhouettes. We can sense the vulnerability at that point as they are strangers, naked, alone and slightly drunk. After that a long shot shows the girl jumping into the water. Here the thriller genre begins. The teenage girl is swimming smoothly for only a little while. Suddenly, she is pulled down into the water and is trying to shout for help. The audience is confused and hooked when this happens. The close-up of the girl shows that she is being pulled from side to side continuously and eventually she dies and the scene ends. The viewer is confused and they feel sorry for the girl as they couldnt identify the attacker of the death. Mystery, which is the typical feature of thriller genre, is used at the end of this scene as we are left clueless. Also using Todorovs theory of disequilibrium is applied here, when the audience is left in confusion on a climax. The second attack scene starts with an evocative atmosphere with a calm relaxed beach scene in the morning with families enjoying themselves on Americas Independence day on Long Island. They are all happy and cheerful. This gives a sense of false security and the shark attack will have devastating impact on the people enjoying themselves. The viewer gets hints that another attack is about to happen when the camera focuses on Chief Brodys face. When we see his facial expressions, we see that he seems stressed and tense. There are mid-close-ups of the chief looking over shoulders. This creates tension by transferring the stress to the audience; the viewer knows more than the character about what is going to happen which is dramatic irony as we know about the previous attack which is shown in the Chiefs facial expressions. Non-digetic sound is used to add to the atmosphere when the Chief cant concentrate on the beach as the radio is on and people are talking and screaming. We are left in suspense wondering if there is going to be another attack. The central characters that are used as a focus indicate the dog and boy, the old man, the Chief, the little boy building a castle, the woman floating in the water and a big group of children. The viewers are nervous about what is going to happen which keeps us hooked to the movie. These characters are used to give two false alarms. The man in the black swim hat looks like a shark and the boy who lifts the girl underwater creates the impression of an attack. We are kept tense waiting for the attack and alarmed by the false warnings. Other signs and symbols used to denote danger when the man calls out for his dog and he has suddenly gone missing. The signified meaning of this is that the dog has been killed by the shark and the presence of the shark creates suspense. We first see the shark when it is introduced by underwater camera shots which make the audience tense and aware that the shark is going to attack. We feel helpless because we cant let the characters know there is a shark in the ocean. It is confirmed for the audience that an attack is going to happen because the sound is a signature sound which complements the underwater camera. The boy lies down on his float he goes deeper into the ocean and he is turned upside down by the shark and then we see a rush of red blood in the ocean which tells the viewers he is eaten. Next, we see a huge rush of families run from the beach onto the shore. The camera is then used to see Chief Brody from another perspective using a panoramic view to show the alarm and fear on his face after the attack. The dramatic irony in this scene is that we see everything from the Chiefs perspective. In the final scene we continue to concentrate on the hero as we have been following him throughout the film; the Chief. There are many camera shots ranging from a long-shot zoom which captures Chief Brodys reactions and emotions. This empathises and engages the audience. We want him to survive and true to conventions the hero does survive. The camera zooms upwards on his eyes at the key moment to register emotion when they are lowering the marine biologist into the cage. His fear transfers to the audience which makes us tense. The viewers see that there is chemistry in Brodys and the marine biologists friendship. The audience feels the sense of happiness between the two. There are symbols to suggest the possible outcomes and events; whether the cage will protect or confine the trap. This creates anxiety for the viewers. We wonder if he will survive his encounter with the shark. There is a hint of danger when the camera zooms on significant symbols; when the fisherman tries to drug the shark and the poison falls through the bars. This increases tension and there could possibly be different endings. There is non-digetic music, the jaws signature tune which plays when the shark appears near the cage and stops when the shark is more visual towards the end of the scene. This lets the viewer of the sharks presence and the music is peaceful and calm as soon as the shark is destroyed at the end and drifts towards the sea bed. This creates an effect of happiness and satisfaction as the audience is fearless. Overall, I think Jaws is a successful thriller because of the suspense that is created in the movie. For example, the signature tune keeps us in apprehension waiting to see what happens next. Also, the movie is realistic because sharks could actually kill you in real life which gives us creates a realistic effect. If you compare Jaws to Jurassic Park for example; this thriller wont keep us in as much suspense like it would in Jaws because dinosaurs are not actually living creatures and so the plot lacks terrifying realism. The plot in Jurassic Park is fantastical and also, the characters in the movie always escape death. The first frightening technique in the movie is in the opening scene when the girl is focused on and there is a close up of her being pulled under. This puts tension on the audience as we dont know what is attacking the girl. Then in the last scene where there is increase in tension for the audience and we think that there could possibly many kinds of different endings to the story.
Tuesday, November 26, 2019
Geography and Overview of Tsunamis
Geography and Overview of Tsunamis A tsunami is a series of ocean waves that are generated by large movements or other disturbances on the oceans floor. Such disturbances include volcanic eruptions, landslides, and underwater explosions, but earthquakes are the most common cause. Tsunamis can occur close to the shore or travel thousands of miles if the disturbance occurs in the deep ocean. Tsunamis are important to study because they are a natural hazard that can occur at any time in coastal areas around the world. In an effort to gain a more complete understanding of tsunamis and generate stronger warning systems, there are monitors throughout the worlds oceans to measure wave height and potential underwater disturbances. The Tsunami Warning System in the Pacific Ocean is one of the largest monitoring systems in the world and it is made up of 26 different countries and a series of monitors placed throughout the Pacific. The Pacific Tsunami Warning Center (PTWC) in Honolulu, Hawaii collects and processes data gathered from these monitors and provides warnings throughout the Pacific Basin. Causes of Tsunamis Tsunamis are also called seismic sea waves because they are most commonly caused by earthquakes. Because tsunamis are caused mainly by earthquakes, they are most common in the Pacific Oceans Ring of Fire - the margins of the Pacific with many plate tectonic boundaries and faults that are capable of producing large earthquakes and volcanic eruptions. In order for an earthquake to cause a tsunami, it must occur below the oceans surface or near the ocean and be a magnitude large enough to cause disturbances on the seafloor. Once the earthquake or other underwater disturbance occurs, the water surrounding the disturbance is displaced and radiates away from the initial source of the disturbance (i.e. the epicenter in an earthquake) in a series of fast-moving waves. Not all earthquakes or underwater disturbances cause tsunamis - they must be large enough to move a significant amount of material. In addition, in the case of an earthquake, its magnitude, depth, water depth and the speed at which the material moves all factor into whether or not a tsunami is generated. Tsunami Movement Once a tsunami is generated, it can travel thousands of miles at speeds of up to 500 miles per hour (805 km per hour). If a tsunami is generated in the deep ocean, the waves radiate out from the source of the disturbance and move toward land on all sides. These waves usually have a large wavelength and a short wave height so they are not easily recognized by the human eye in these regions. As the tsunami moves toward shore and the oceans depth decreases, its speed slows quickly and the waves begin to grow in height as the wavelength decreases (diagram) This is called amplification and it is when the tsunami is the most visible. As the tsunami reaches the shore, the trough of the wave hits first which appears as a very low tide. This is a warning that a tsunami is imminent. Following the trough, the peak of the tsunami comes ashore. The waves hit the land like a strong, fast tide, instead of a giant wave. Giant waves only occur if the tsunami is very large. This is called runup and it is when the most flooding and damage from the tsunami occurs as the waters often travel farther inland than normal waves would. Tsunami Watch Versus Warning Because tsunamis are not easily seen until they are close to shore, researchers and emergency managers rely on monitors that are located throughout the oceans that track slight changes in the height of waves. Whenever there is an earthquake with a magnitude greater than 7.5 in the Pacific Ocean, a Tsunami Watch is automatically declared by the PTWC if it was in a region capable of producing a tsunami. Once a tsunami watch is issued, PTWC watches tide monitors in the ocean to determine whether or not a tsunami was generated. If a tsunami is generated, a Tsunami Warning is issued and coastal areas are evacuated. In the case of deep ocean tsunamis, the public is normally given time to evacuate, but if it is a locally generated tsunami, a Tsunami Warning is automatically issued and people should immediately evacuate coastal areas. Large Tsunamis and Earthquakes Tsunamis occur all over the world and they cannot be predicted since earthquakes and other underwater disturbances occur without warning. The only tsunami prediction possible is the monitoring of waves after the earthquake has already happened. In addition, scientists today know where tsunamis are most likely to occur due to large events in the past. In March 2011, a magnitude 9.0 earthquake struck near the coast of Sendai, Japan and generated a tsunami that devastated that region and caused damage thousands of miles away in Hawaii and the west coast of the United States. In December 2004, a major earthquake struck near the coast of Sumatra, Indonesia and generated a tsunami that damaged countries all over the Indian Ocean. In April 1946 a magnitude 8.1 earthquake struck near Alaskas Aleutian Islands and generated a tsunami that destroyed much of Hilo, Hawaii thousands of miles away. The PTWC was created in 1949 as a result. To learn more about tsunamis, visit the National Oceanic and Atmospheric Administrations Tsunami Website. References National Weather Service. (n.d.). Tsunami: The Great Waves. Retrieved from: weather.gov/om/brochures/tsunami.htmNatural Hazards Hawaii. (n.d.). Understanding the Difference Between a Tsunami Watch and Warning. University of Hawaii at Hilo. Retrieved from: uhh.hawaii.edu/~nat_haz/tsunamis/watchvwarning.phpUnited States Geological Survey. (22 October 2008). Life of a Tsunami. Retrieved from: http://walrus.wr.usgs.gov/tsunami/basics.htmlWikipedia.org. (28 March 2011). Tsunami - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/tsunami
Friday, November 22, 2019
4 questions to ask at the end of an interview
4 questions to ask at the end of an interview Itââ¬â¢s game time- the interview is here. You prepped well. You aced the handshake, anticipated the questions they asked, and wowed them with your smooth, competent demeanor and relevant work anecdotes. Or maybe it wasnââ¬â¢t your best interview (it happens), and you need a way to salvage the whole thing. Either way, as the interview is wrapping up, itââ¬â¢s time to close strong. This is your chance to leave a valuable impression on your way out. At this point, most interviewers will open the floor to you by asking if you have any other questions. Before you simply shake hands and say ââ¬Å"thank you for your time,â⬠consider asking these four questions to finish strong. 1. ââ¬Å"How would you describe the culture here in the office?â⬠This question shows that youââ¬â¢re already thinking about how you can fit in and add value to this company. It also gives you an unofficial glimpse into what the company is like- information that you canââ¬â¢t necessarily ge t from online research. The interviewer is unlikely to tell you the ââ¬Å"warts and allâ⬠version (after all, they brought you in because they may be inviting you to join the team and have no interest in scaring you away), but itââ¬â¢s a good way to get an initial feel for whether the job will truly be a good fit for you.2. ââ¬Å"Whatââ¬â¢s been your favorite part about working for this company?â⬠This engages the interviewerââ¬â¢s personal side, letting them give an opinion that isnââ¬â¢t necessarily based on the company motto or the job description. The answer can be even more revealing about the day-to-day life at the company than asking, ââ¬Å"Whatââ¬â¢s the day-to-day like here?â⬠For example, at one interview I asked this question and was pleasantly surprised to find out that once a month the company throws a pizza party for employees and holds regular events like employee bake-offs and craft fairs. That told me that the company valued employee morale, and was a deciding factor when I accepted the job. If the interviewer seems stumped by this question and has to think for a while before answering what he or she likes about the place, thenâ⬠¦that may be a red flag, which is also good information to have.3. ââ¬Å"What experience best prepared you for working here?â⬠Again, this engages with the interviewer and gets them responding candidly without being too intrusive or personal. It shows that youââ¬â¢re invested in preparing for this job. It also tells you about the kinds of skills that will serve you best in this role, regardless of whatââ¬â¢s in the job description. For example, if the interviewer tells you that working for a chaotic small company prepared her for the ââ¬Å"all hands on deckâ⬠attitude of this place, it tells you that teamwork is prized here. You can respond by saying something like, ââ¬Å"I thrive in that kind of atmosphere too. Working at a small mom-and-pop store taught me how val uable it is for everyone to pitch in to get the job done.â⬠4. ââ¬Å"How would you describe the leadership style here?â⬠Up to this point, itââ¬â¢s likely that the interview was focused on the job itself and your qualifications. This question opens it up a bit and tells you more about the expectations of the company for this job- whether itââ¬â¢s a hands-on management kind of company (or potentially micromanaging), or a leadership style that relies on employees being more independent. It also tells the interviewer that youââ¬â¢re thinking about creating a productive, in-tune relationship with your potential manager.As with all interview questions, itââ¬â¢s important to read the flow of the interview. If youââ¬â¢ve covered any of these topics earlier, no need to rehash them at the end- it could look like you werenââ¬â¢t paying attention. But making sure you have a potential list of thoughtful, engaged questions ready to go will help you finish the interview in a polished, professional way.
Thursday, November 21, 2019
Mamie Mannehs Arrest Case Study Example | Topics and Well Written Essays - 1000 words
Mamie Mannehs Arrest - Case Study Example Fish and Wildlife Agency has a duty to protect wild animals so that they are not endangered or made extinct and have arrested Manneh on charges of smuggling monkey meat. Her arrest may be in violation of her first amendment right to freedom of religion and the action of the federal agency amounts to a prohibition of that right. Moreover, under the Fourteenth Amendmentââ¬â¢s, equal protection must be provided to all citizens, therefore protection must be provided to Mannehââ¬â¢s religious practices in the same manner that othersââ¬â¢ religious rights and practices are respected. A strict scrutiny test will be applied by the Courts in assessing violations of fundamental constitutional rights and the right to freedom of religion is one such constitutional right. Over and above this, Manneh also belongs to a minority race which will further invoke the strict scrutiny doctrine. It may, however, be possible for the federal Agency to demonstrate a compelling state interest in this matter, since the preservation of wildlife and the containment of sources of diseases such as HIV and SARS may be adequate justification for their action in curtailing a harmful religious practice. DiMaggio could be charged under the provisions of the criminal law of battery because he has hit and threatened his girlfriend. He can also be charged for aggravated assault for slapping her several times and hurting her. He will also be guilty of homicidal violence and intent for his actions in almost burning his girlfriendââ¬â¢s face and threatening to shove the burning lighter down her throat.
Tuesday, November 19, 2019
PESTLE analysis for the LUKoil company Essay Example | Topics and Well Written Essays - 1750 words
PESTLE analysis for the LUKoil company - Essay Example Theoretical view of LUKOIL In monitoring of the companyââ¬â¢s macro-environmental or external marketing factors, the analysis would help in shedding light on some of the factors that have an impact on Lukoil Company. As a major market player, Lukoil Company operates through four operating segments. These are the exploration and production part, the process of refining, Marketing and Distribution, chemicals segment, and power generation segment (United Nations Conference on Trade and Development 2003, p. 23). This comes through exploration of natural resources in order to produce crude oil and natural gas. The expansion of this company extends its interests in operational zones by holding properties in Russia, Azerbaijan, Kazakhstan, Uzbekistan, South America, South East Asia, the Middle East, and North and western Africa (Kotok & Sciarretta 2010, p. 78). The success of Lukoil depends on its versatility to navigate the political, economic, social, technological, environmental, and legal factors surrounding its operations, since it is an international corporation cutting across the business world. PESTEL ANALYSIS Political and Economical factors The political factors stem from the extend of the governmentââ¬â¢s policies in intervening the economy by either through political stability or instability, foreign trade, tax policy, labour laws, in addition, trade restriction. Since Lukoil is an international corporation, its operation, and success cut through many political realms and may certainly influence how the company does business (International Business Publications, USA 2011, p. 23). It is therefore the mandate of the Lukoil Company to respond to the current and potential legislations in order to adjust their market policy accordingly. The profitability of Lukoil Company largely relies on its economic factors (Plunkett 2008, p. 120). There are macro-economical factors like economic growth, interest rates, inflation, and disposal income of consumers, exch ange rates, and businesses. The oil product profits and losses that this company derives from diverse contexts of its markets come with the way the management of demand goes on in the respective economies of operation. This varies, as different countries especially in the East, cannot compare their economy with countries of the West like USA. How well Lukoil adjusts itself to the governmentsââ¬â¢ mechanism such as interest rate control, taxation policy and government expenditure determines their gain or loss in the economies of investments. Social and Technological factors There are also social cultural factors in the regions with the highest Lukoil investment, which influence a lot on its operations. Many regions have different beliefs, and shared attitudes within their population. Compare the social factors of Eastern Europe and those of East and South Asia and this would culminate in the way the consumption of products do range of different contexts (Marinova & Marinov 2003, p . 104). The large influence of this will depend on the regionââ¬â¢s population growth, health consciousness, age distribution, and career aptitude. The marketers of Lukoil have no choice other than understand their global customers and their preferences. The way Lukoil markets its products have to
Saturday, November 16, 2019
Legalize Marijuana Essay Example for Free
Legalize Marijuana Essay Marijuana has been vilified in America over the past 70+ years. Despite its many practical uses, medicinal and industrial, our Federal government insists on maintaining the status quo that the growth, possession and use of marijuana is criminal despite the evidence that the legalization of marijuana would have a positive influence on America. In this paper I will discuss the history of marijuana, the industrial uses of hemp, the prohibition of marijuana, the economic impact prohibition has on America, the effects of marijuana use on the mind and the body, marijuana for medical use, and how legalization of marijuana would have a positive influence on America. Although I support the legalization of marijuana I do not support the legalization of other Schedule I drugs, therefore this paper is not about the legalization of all drugs. Marijuana, as most people commonly know it, is really a plant called hemp, or cannabis sativa. There are other plants called hemp, but cannabis hemp is the most useful of these plants. Hemp is any durable plant used since prehistory for many purposes, and cannabis is the most durable of the hemp plants. The cannabis plant also produces three very important products that other plants do not, seed, pulp, and medicine. The cannabis sativa plant grows as weed and cultivated plant all over the world in a variety of climates and soils. Marijuana has been used throughout history; in 6000 B.C. cannabis seeds were used as food in China; in 4000 B.C. the Chinese used textiles made of hemp; the first recorded use of cannabis as medicine in China was in 2727 B.C.; and in 1500 B.C. the Chinese cultivated Cannabis for food and fiber. This time line goes on and on right through today. It is thought that hemp was first brought to the New World in 1545 by the Spanish; it was introduced in Jamestown by the English in 1611 where it became a major commercial crop alongside tobacco and was grown as a source of fiber. Our forefathers grew hemp; in fact it was the principal crop at Mount Vernon and it was a secondary crop at Monticello. There are recorded notes made by George Washington regarding the cultivation and harvesting of hemp. These hemp crops of course were grown for industrial use only and there is no indication that our forefathers were using their crops recreationally. Today the hemp grown for industrial purposes have extremely low levels of THC Delta 9-tetrahydrocannabinol delta 9-THC, the active component in cannabis therefore it is impossible to get high from such hemp grown for industrial use. During the Colonial Era Americans were legally bound to grow hemp. During the Second World War the federal government subsidized hemp and US farmers grew about a million acres of hemp as part of that program. Hemp is extraordinary in its diversity. There are over 25,000 different uses for the hemp plant. Because of how quickly hemp can be cultivated it is the Earthââ¬â¢s number one biomass resource. Hempââ¬â¢s uses include but are certainly not limited to fuel; food, hemp seeds provide an incredible source of protein-not only for people but for birds who seek out hemp seeds which have been mixed with other seeds; paper; textiles, for example canvas, paper, cloth, rope; paint; detergent; varnish; oil; in; medicine; and building materials. Almost any product that can be made from wood, cotton, or petroleum including plastics can be made from hemp. In fact, hemp plastics are biodegradable. Besides its diversity, the practicality of utilizing hemp to its fullest potential is clear. Trees take from 50 to 100 years to grow; hempââ¬â¢s growth cycle is 120 days. It is estimated that if the hemp pulp paper process reported by the USDA in 1916 were legal today it would soon replace 70% of all wood paper products. Despite all of its proven uses, all of which are beneficial to the planet Earth, the growth of industrial hemp in the United States remains a criminal act thanks to the robotic ravings of our federal government. President and founder of Drug Abuse Resistance Education (DARE) Glenn Levant Hemp is marijuana. Philip Perry, special agent in charge of the DEAs Rocky Mountain Division ignorantly states, (Levant 1) the effort to decriminalize hemp is no more than a shallow ruse being advanced by those who seek to legalize marijuana. It should be noted that the selling hemp products are not illegal and in fact the U.S. hemp-products industry does about $125 million in retail sales a year. Although most states had local laws prohibiting marijuana use and possession, it wasnââ¬â¢t until 1937 that the federal government passed the 1937 Marihuana Tax Act. Interestingly, the congressional hearings on marijuana prohibition lasted all of two hours in direct contrast to most congressional hearings on new laws which last for days and days. There were exactly three bodies of testimonies testifying at these hearings. The first was Commissioner Harry Anslinger, the newly named commissioner of the Federal Bureau of Narcotics who happened to be appointed by his uncle-in-law, Andrew Mellon, who was the Secretary of the United States Treasury. Commissioner Anslinger testified on the governmentââ¬â¢s behalf. Not surprisingly he was working from a text which he had not written himself but which had been written for him by a New Orleans District Attorney. Reading directly from this text Commissioner Anslinger told the Congressmen at the hearings, Marihuana is an addictive drug which produces in its userââ¬â¢s insanity, criminality, and death. That was the Commissionerââ¬â¢s brilliantly insightful government testimony to support the marijuana prohibition. The second bodies of testimony to testify at this congressional hearing were industrial spokesmen. The first of these spokesmen was, believe it or not, a man representing the rope industry. This industry representative testified that it was cheaper to import from the Far East the hemp needed to make ropes and therefore the United States no longer needed to grow any more hemp to make rope. Five years later, in 1942, the United States was cut off from its sources of hemp in the Far East and, since we needed a lot of hemp to outfit our ships with rope for World War II, the Federal Government went into the business of growing hemp on gigantic farms throughout the Midwest and the South. The paint and varnish spokesmen didnââ¬â¢t seem to care either which way. The only industrial spokesperson who objected to the Marijuana Tax Act at all was the birdseed representative who sang the praises of hemp seeds for the birdsââ¬â¢ coats. Based on this objection the birdseed industry got an exemption from the Marijuana Tax Act for denatured seeds. ââ¬Å"The third body of testimony was two representatives of the medical field. The first testimony came from a pharmacologist who claimed that he had injected the active ingredient in marihuana into the brains of 300 dogs, two of which died. When asked by the Congressmen if he choose dogs for the similarity of their reactions to that of humans the answer of the Pharmacologist was, I wouldnt know, I am not a dog psychologist. The active ingredient in marijuana was first synthesized in a laboratory in Holland after World War II therefore it is unknown to this day what this pharmacologist injected into the dogs. The second testimony on behalf of the medical field came from the Chief Counsel to the American Medical Association, Dr. William C. Woodward. Dr. Woodward was the hearing to testify at the request of the American Medical Association. His exact quote to the congressmen was, The American Medical Association knows of no evidence that marihuana is a dangerous drug. to which one of the Congressmen said, Doctor, if you cant say something good about what we are trying to do, why dont you go home? Remember, this testimony came from the Chief Counsel of the esteemed American Medical Association. It should be no surprise that the bill passed. The act did not itself criminalize the possession or usage of marijuana but instead levied a tax of approximately one dollar on anyone who dealt commercially in marijuana. The penalty provisions for violators of the proper procedures could result in a fine of up to $2000 and five years imprisonment. The intended result and indeed, the result of the 1937 Marihuana Tax Act was to effectively make it too risky for anyone to deal in the substance. During the war years the Bureau chose to concentrate on opiates and abandoned responsibility for most marijuana law enforcement to the states. In the post-war years, however, there was found to be a significant increase in narcotic drug abuse and the public began to be concerned with the spread of narcotic addiction, particularly among young persons. Congressional furor was aroused by the assertion that the use of marihuana inevitably led to the use of these harder drugs, particularly heroin. In 1951 Congress passed the Boggs Act, increasing penalties for all drug violators. It was at this time, for the first time in federal drug legislation, that marijuana and the narcotic drugs were lumped together, since the Act provided uniform penalties for the Narcotic Drugs Import and Export Act Boggs Act, ibid. and the Marihuana Tax Act. The states followed the federal lead. Then, in 1956, Congress passed the Narcotic Control Act, escalating the penalties still further. Once again the individual states followed suit. The current Controlled Substances Act (CSA), Title II of the Comprehensive Drug Abuse Prevention and Control Act of 1970 is a consolidation of numerous previous laws regulating the manufacture and distribution of narcotics, stimulants, depressants, hallucinogens, anabolic steroids, and chemicals used in the illicit production of controlled substances. The CSA places all substances that are regulated under existing federal law into one of five schedules. This placement is based upon the substances medicinal value, harmfulness, and potential for abuse or addiction. Schedule I am reserved for the most dangerous drugs that have no recognized medical use, and, of course, is the current classification of marijuana. Public opinion on the medical value of marijuana has been sharply divided. Some dismiss medical marijuana as a hoax that exploits our natural compassion for the sick; others claim it is a uniquely soothing medicine that has been withheld from patients through regulations based on false claims. Proponents of both views cite scientific evidence to support their views and have expressed those views at the ballot box in recent state elections. In January 1997, the White House Office of National Drug Control Policy (ONDCP) asked the Institute of Medicine to conduct a review of the scientific evidence to assess the potential health benefits and risks of marijuana and its constituent cannabinoids. That review began in August 1997 and culminates with the report Marijuana and Medicine, Assessing the Science Base from the Institute of Medicine. This study was supported under Contract No. DC7C02 from the Executive Office of the President, Office of National Drug Control Policy. This report summarizes and analyzes what is known about the medical use of marijuana; it emphasizes evidence-based medicine derived from knowledge and experience informed by rigorous scientific analysis, as opposed to belief-based medicine derived from judgment, intuition, and beliefs untested by rigorous science. After their nearly two-year review, the investigators affirmed Scientific data indicate the potential therapeutic value of cannabinoid drugs for pain relief, control of nausea and vomiting, and appetite stimulation. Except for the harms associated with smoking, the adverse effects of marijuana use are within the range tolerated for other medications. However, the authors noted that cannabis inhalation would be advantageous in the treatment of some diseases, and that marijuanas short- term medical benefits outweigh any smoking-related harms for some patients. A most comprehensive and informative report on this subject is, The Budgetary Implications of Marijuana Prohibition by Jeffrey A. Miron, Visiting Professor of Economics, Department of Economics, Harvard University, which was published in June, 2005. This paper concludes. Replacing marijuana prohibition with a system of legal regulation would save approximately $7.7 billion in government expenditures on prohibition enforcement $2.4 billion at the federal level and $5.3 billion at the state and local levels. Revenue from taxation of marijuana sales would range from $2.4 billion per year if marijuana were taxed like ordinary consumer goods to $6.2 billion if it were taxed like alcohol or tobacco. These impacts are considerable, according to the Marijuana Policy Project in Washington, D.C. For example, $14 billion in annual combined annual savings and revenues would cover the securing of all loose nukes in the former Soviet Union estimated by former Assistant Secretary of Defense Lawrence Korb at $30 billion in less than three years. Just one years savings would cover the full cost of anti-terrorism port security measures required by the Maritime Transportation Security Act of 2002. The Coast Guard has estimated these costs, covering 3,150 port facilities and 9,200 vessels, at $7.3 billion total. A further comprehensive study which reports and analyzes national arrest data between 1995 and 2002 is, Crimes of Indiscretion, Marijuana Arrests in the United States, compiled by Jon Gettman, PhD, published by The NORML Foundation in 2005. There are many reasons for marijuana wanting to be legal. It isnââ¬â¢t just the stoners and illegal distributers that want it, but also the people that use it for medicinal use. In my perspective thatââ¬â¢s the reasoning for the bill not being passed. Just people seeing that one word marijuana, they take one look and think itââ¬â¢s just a group of pot heads that want to be able to smoke it legally. It can help many people probably everyone in the world if you think about it properly. Works Cited 1. Cruz, Veronica. ââ¬Å"Gunmen Get Medical Pot from Home on NE Sideâ⬠. Arizona Daily Star. 20 March, 2012: A1 A5. 2. Kurwa, Nishat. ââ¬Å"Federal Agents Bust Marijuana School ââ¬ËOaksterdam.ââ¬â¢Ã¢â¬â¢Ã¢â¬â¢ NPR. NPR, 03 Apr. 2012. Web. 12 Apr. 2012. http://www.npr.org/2012/04/03/149937087/federal-agents-bust-marijuana-school-oaksterdam. 3. Legalizing Marijuana. Legalizing Marijuana. Web. 09 May 2012. http://www.uri.edu/personal/atro6990/. 4. Legalization of Marijuana. Legalize Marijuana, Legal Weed, Marijuana Facts. Web. 09 May 2012. http://legalizationofmarijuana.com/. 5. Schlosser, Eric. Reefer Madness, TheAtlantic: 1994. 6. ââ¬Å"Up In Smoke.â⬠The Economist. The Economist Newspaper, 14 Apr. 2012. Web. 12 Apr. 2012. http://www.economist.com/node/21552609.
Thursday, November 14, 2019
Ambush :: essays research papers
The short story ââ¬Å"Ambushâ⬠by Tim Oââ¬â¢Brien is a story about a young American soldier, Oââ¬â¢Brien, in the Vietnam War. While on watch Oââ¬â¢Brien spots a young enemy soldier approaching his position. He throws a grenade and kills the young man. Years later Oââ¬â¢Brienââ¬â¢s is faced with the decision of answering his daughter when she asks him if he ever killed anyone in the war. Not only was killing the man a tough decision, but now Oââ¬â¢Brien must answer his daughter. Ultimately he lies to her and I think that is the correct choice in that situation. Oââ¬â¢Brienââ¬â¢s daughter is only nine years old when she asks her father that painful question. I believe that the taking of someone elseââ¬â¢s life is such a life changing event that it should only be discussed by mature adults. If Oââ¬â¢Brien chooses to tell his daughter the truth when she is older, that is okay; that is what I would do. Later in his life Oââ¬â¢Brien thinks back and tries to sort out the mixed up issues of the foggy dawn in Vietnam. Sometimes he believe that the young man would have just kept walking and never seen him, but sometimes he believes he did the right thing and forgives himself. Although I donââ¬â¢t know any war veterans, and I have never killed anyone, there was an event in my life similar to the one in this story. When I was in third grade my dad was electrocuted and actually was clinically dead. He was later revived and when my mom talked to him the hospital he told her some far out things. She has briefly mentioned some of them to me throughout my life, but I
Monday, November 11, 2019
FDE 1000 part A Essay
I am currently working in a small privately run day nursery on a housing estate and have been there now for nearly six years. Within my setting I have two job roles both of which I am very clear as to what my roles and responsibilities are. Common core (2010,2ek) First of which is Deputy officer in charge which has been my role now for nearly two years and holds many responsibilities and challenges on a daily basis, my main responsibilities relate to assisting my manger in the day to day running of the setting and working very closely with all the staff, assisting in interviews working with current and new parents and also working very closely with other agencies involved in the nursery including speech therapist, child physiologists, ofsted and the local authority. My other job role is lead practitioner in the preschool room looking after children aged between two years to four years old. Here my role consists of working closely with my senior nursery practitioner in planning and observing the children in the preschool, helping to prepare them for their transition into primary school. CC (2010,4bs) implementing the daily routine, making sure health and safety towards the children and staff is maintained at all times and mentoring the other staff who work in the preschool room including nursery assistants and trainees. I have many strengths within my job roles but also many weaknesses which I work every day towards improving through observing what others do, listening to what others say and also through teaching myself new things. Completing my training needs analysis made me more aware of strengths and weakness I was unaware of which I had which has brought to light different things in which I need to work on improving to help maintain my knowledge and to help improve my practice. I have worked closely with my work-based mentor and the settings manager to put an action plan into place to improve my practice to the best it can be over the next twelve months, this action plan is based on what areas I have found I need to improve on using my training needs analysis. By completing my Training needs analysis and recently returning to workingà within a room in my setting which has only been for two months now, I have realised according to the early years teachers standards I do not have such a secure knowledge of early childhood development and I do need to work on how this leads to the children learning successfully when they get to school Early years teachers standards(2013, S3:1) I am not as fully aware of all the new EYFS changes as I thought I was which if I do not change this will effect the learning and development of the children within my care. I have found that when I am now completing the childrenââ¬â¢s learning journals I need a lot of support from the other staff members in my room to make sure I am observing each child correctly and that I am linking each observation to the correct area of the eyfs and not giving a false indication of where the children may be up to developmentally, before all the changes took place I was always very confident in this area. I do realise I know enough on the new eyfs to be able to plan and track the next steps of development for the children as I am aware of how to observe and find I am very confident in this particular area, but I also know that If I took part in some more research related to the this through reading books provided by my work setting and researching the many options available to me online that I will be able to give the children a better chance of being ready and prepared for their transition to primary school. I am also willing to search for possible training opportunities on the new EYFS through the national day nurseries association as we have took part in training through them in the past. I have put this on my action plan to complete by February of next year as I feel there is a lot of research that can be done to help me in this area and feel that I have given myself enough time to do this research. Also through reflection I have realised I need to update my safeguarding training. In my setting we have a lead safeguarding officer who is the nursery manager, recently my manger has had some prolonged time off and therefore it has become my duty to step into this role as lead safeguarding officer. I am aware of safeguarding and have some knowledge in this area although through looking at my training needs analysis and stepping up into this role it has made me realise I lack confidence in this area and need support. I am able to recognise when a child is at risk but need to build a lot of confidence around acting upon this through my own judgement rather than consistently needed advice and support EYTS (2013, S7:3) although I do understand when it comes to safeguarding issues advice and support from others is essential providing it is within reason and kept confidential. During my time at my setting I have dealt with some safeguarding instances as a support for my manager and parents. I am aware that my safeguarding training certificate Is now out of date and it is f great importance that I take part in a new training course to refresh my knowledge so I am able to act upon legal requirements regarding safeguarding and am more aware and confident in promoting the welfare of the children in my care EYTS (2013, S7:1). Also as I am now deputy officer in charge and lead practitioner within my setting I am aware that I will need to take part in a higher level safeguarding course as I have only took part in level one, I am now looking into doing my safeguarding level two for room leaders and management. By taking part in this training I will be more confident in employing practices which will help to promote the childrenââ¬â¢s health and safety within my setting EYTS (2013,S7:2). I have put this on my action plan to complete by April of next year which I feel gives me time to find the correct course suited to my needs and the needs of the children that I look after. When it comes to observing the children and writing the observations next steps I am quite confident in doing this where I start to lack the confidence is using these next steps to support the planning for each individual Childs needs, I always state a next step in my observation but donââ¬â¢t always add this to my planning to show progression and development in particular areas for the children EYTS (2013,S4:1). I am currently planning to take part in a staff-planning meeting CC(2010,1cs) this meeting will be regarding our settings planning to air my concerns about my knowledge and confidence and hope this will help by hearing other staff memberââ¬â¢s views and advise as well as any concerns that they may have. I a hoping by doing this it will bring to light changes I need to make and possibly the whole setting need to make to be more able to plan balanced activities for the children based on the age and developmental stage and help myself be more confident in recognising other circumstances that may effect the children learning and development EYTS (2013,S4:2). I have added this as part of my action plan and hope to have this completed by December as I feel it is an important part of the day to day running of the setting to be able to have full understanding of the planning we do as if we do not understand it properly it can effect the childrenââ¬â¢s learning in the future and effect their transition into primary school. My job role as deputy officer in charge comes with a lot of responsibility I have never undergone any management training and have taught myself how to be efficient as deputy manager along the way over the past twenty two months. In many situations as part of my job role I am very confident and do believe I am a good positive leader, I listen to and take in everything that is said to me by other staff members and am very understanding towards all situations CC(2010,1as). I have took part in interviews, meetings with other professionals and staff meetings during my time as deputy but I have not taken lead role in any of these situations and believe I lack confidence in this area EYTS (2013, S8:3) I am aiming to take lead in my first staff meeting and have targeted this for January of next year so that I have sufficient amount of points to discuss during this meeting. I am hoping by doing this it will help to build my confidence as a deputy officer I charge in group situations where the focus is solely on myself EYTS (2013,S8:5). I am more confident in my job role as lead practitioner in preschool as I have more experience within this area although through recent reflection I have noticed I need to be more assertive to other staff around me and to delegate more tasks to the staff in my room to help them to develop their abilities in all areas, I need to be more aware that as lead practitioner other staff member will be looking up to me and what I do in my role as support for themselves EYTS(2013,S8:4). Therefore if I teach my knowledge and understanding towards everything work related to the other staff members they will hopefully see me as a good role model for themselves as they work towards furthering their own careers in childcare CC(2010,4as) I will look at holding room meetings in the near future to help to build on this confidence I have in myself and my team will have in me we can use these meetings as a learning experience for all team members to work more efficiently together and help myself within my lead practitioner role. I will plan to place this alongside leading the whole settings staff meeting. In my setting or any setting previous to this one I have not completed a personal development profile before, I have recently started to gather information to start creating my personal development profile since starting my course. I have set myself a target to have this completed as much as it can be up to now to help me with my development EYTS (2013,S8:6) By starting this file I have realised more of my strengths, weaknesses and achievements during my career so far. Over the next few months I am going to work with my work based mentor and nursery manager to organise my personal development profile efficiently and through the duration of this course and my future job roles and prospects I am going to work hard towards contributing to and improving my file to help benefit myself in anything I do in the future. The target I have set myself for having my file started is October as I feel it is an important part of the progress I have made so far in my career. I have realised since completing my training needs analysis that I have strengths and weakness in many areas of my job roles. I have not previously reflected upon my practices as a nursery nurse lead practitioner or deputy officer in charge and have realised how important self reflection is to help with gaining a more efficient knowledge of my own work and how I need to improve, in my main job role as deputy officer in charge not only is it important for myself to gain higher knowledge and keep up to date with changes that take place but it is also important to all other staff members as they look to me as their leader and my achievements and knowledge can have an effect on others and what they do in the future of their own careers. Self reflection has made me realise how much work I actually need to under go to make myself become the best I can possibly be for myself and for my whole team now and in the furute. EYTS (2013,S8:6,S8:7) Bibliography Childrenââ¬â¢s workforce development council (2010) common core of skills and knowledge for the childrenââ¬â¢s workforce National college for teaching and leadership (2013) teachers standards (early years).
Saturday, November 9, 2019
Creature of culture Essay
ââ¬Å"If man created culture then how can man be a creature of culture?â⬠There are millions of people on this planet, and part of anthropology is to categorize these millions into smaller, well-defined groups. These groups are divided based on language, country of residence, race and other characteristics, which differentiate one group of people from another. They are labeled as cultures, and characterized by many anthropologists as having a set of learned behaviors, morals, customs and ideas that they share as members of a particular society (Grolierââ¬â¢s Encyclopedia, 1998). The problem is that cultures are diverse, population move in and out of countries bringing the influences of other cultures. A single country may vary from border to border due to the influences of its neighbors. There are also variations in culture, which depend on class or caste. In the movie Caste at Birth it is established that an individual cannot change their caste, and although status is socially defined, the relative importance of that status is a matter of opinion. Factors such as environment or an individual event can change aspects of culture. Furthermore, there is no definition that would successfully demonstrate that man is a creature of culture. Language and communication are critical elements in a culture. Through the use of language, we express our beliefs, expectations and standards. A person cannot fully understand a culture without fully understanding the language of that culture. Essentially, without fully understanding a language, or by speaking variations of the same language, one will experience the culture differently and may create a sub-culture of beliefs. These beliefs may be close, but not identical to those of the greater population. Since social identity is learned through language, individuals who speak Gaelic regularly are going to establish a social identity that varies with those who speak English. In the aforementioned definition of culture, emphasis has been placed on the word ââ¬Å"sharedâ⬠, but clearly not all individuals share the same learned behaviors and ideas. Education and communication are often interrelated with many other factors, such as class. In every culture, education is directly related to class. Simply put, the higher classes have better education. Evidently, communication is key to understanding and interpreting the normsà and concepts of any given culture. Since there are so many different levels on which individuals can communicate, it is not feasible that everyone is learning the same behaviors and ideas, even when they are immersed in the same culture. Individuals in a culture share many similar behaviors beyond those, which are innate, however, there are always exceptions. Such instances are the behaviors of an individual who is mentally challenged or those of a criminal. The behaviors of a criminal break social rules, and as a result, they are punished. Some of these behaviors are psychological, but others are learned. Not everyone in a culture is treated identically by peers and caregivers. It was previously mentioned that education differs from one class to the next. It is not only institutionalized education that differs, but also the learning that goes on through the performance of daily tasks. Human beings are social creatures and individualââ¬â¢s behaviors and ideas develop through socializing with a variety of sources on a daily basis. Humans are not born knowing who they are, they have the ability to change and interact with their environment to become all different kinds of people depending on their culture.
Thursday, November 7, 2019
What Should You Eat Before a Job Interview [Infographic]
What Should You Eat Before a Job Interview [Infographic] What you eat before your job interview is probably the last thing that youââ¬â¢re thinking about. Youââ¬â¢re going over your talking points, resume, and what youââ¬â¢re going to wear. But your breakfast that day? Whyââ¬â¢s that of any importance? Well, weââ¬â¢ve found an infographic by StandOutCVà showcasing exactly why itââ¬â¢s important to eat well before your job interview as well as the types of food you should be eating.
Tuesday, November 5, 2019
5 TEDx Videos Can Inspire You to Write Your Successful Philosophy Personal Statement
5 TEDx Videos Can Inspire You to Write Your Successful Philosophy Personal Statement 5 TEDx Videos Can Inspire You to Write Your Successful Philosophy Personal Statement Most of us like to indulge in philosophizing with regard to different issues principles of human behavior, social interaction, cultural influences and so on. Someone can decide to take it a step further to get a degree in Philosophy. Want to connect your life with one of the oldest academic discipline in the world? Great! For example, the students from the Lehigh University donââ¬â¢t regret studying Philosophy. There are many benefits from this subject critical thinking skills, opinion expressing skills, effective writing skills. According to the QS World University Rankings by Subject 2018: Philosophy, top universities in America is the University of Pittsburgh and in the UK the University of Oxford. Want to be admitted to them? As a student applying to study Philosophy at university, you should write a clear and accurate personal statement. It can be a representation of your love, interest, and commitment to the subject. Regardless of how well you do during high school years, a poorly constructed personal statement can ruin your chances of being accepted into your the Philosophy course. So, it is important to make time to write a personal statement that would captivate the admissions officers, and make a positive impression about you as a potential student at their school. How to set yourself up for writing a philosophy personal statement? Draw Much of Inspiration from the TEDx Speakers A collection of TED Talks on the topic of philosophy offers you a vast variety of ideas you can use in your personal statement. These talks are given by professional philosophers who have previous experience with writing their own personal statements and who gained years of experience working in the field. Each talk offers a unique insight into various crucial global topics that can be inspirational for you. ââ¬ËYour Elusive Creative Geniusââ¬â¢ by Elizabeth Gilbert. The author of the bestseller ââ¬Å"Eat, Pray, Loveâ⬠presents the relationship between humans and the creative mystery a genius. So, the idea is as follows: all of us have a genius inside. Use this video to highlight in your personal statement that you have that inner potential that makes you worthy of joining the faculty of Philosophy . ââ¬ËThe Surprising Habits of Original Thinkersââ¬â¢ by Adam Grant. An organizational psychologist dedicates the video topic to the exploration of the fundamentals of success that are applied by people who are considered to think originally. Do you know that many great originals in history were procrastinators? However, it is a virtue for creativity, not productivity. Start writing your personal statement after you watch this video, not later. Use Adamââ¬â¢s guidelines to write an original and unique piece that will grab admissions staffââ¬â¢s attention. ââ¬Å"The Puzzle of Personalityâ⬠by Brian Little. The Cambridge professor explore the different types of contemporary personality. You may be open to experience or stands for conscientiousness. Allow your personality to shine through in your personal statement by following Littleââ¬â¢s explanations. ââ¬Å"Success, Failure and the Drive to Keep Creatingâ⬠by Elizabeth Gilbert. According to the speaker, the way we experience great failure differ from the way we experience great success. So, itââ¬â¢s essential to tune in to the right wave-length. Watch this video and determine what it is your best place you can return each time to keep creating what you love. ââ¬Å"How to See Past Your Own Perspective and Find Truthâ⬠by Michael Patrick Lynch. The philosopher suggests the idea that the more information a person absorbs, the more difficult it can be to tell the difference between whats true and whats fake. The understanding of the facts as they are involves more than just downloading the information from the Internet. See this video and realize what you need to do for writing a personal statement. As a high school student, these videos act as introductory mediums for the subject and offer real-life experiences and examples that you can use in your statement. Granted, you are required to write unique and honest personal experiences, motivations and abilities but you can use key lessons taught in TED videos as guiding tools. The following is a list of ideas for your philosophy personal statement based on TED videos: Analyze where your ideas as a future philosopher come from and how they can influence your research in university. Use the talk on ââ¬Ëhow we make choicesââ¬â¢ as a guideline to describe how you made the choice to pursue Philosophy. Explore who you are and explain how you as an individual will contribute to the program and Philosophy in general. When writing your personal statement, it is important to show your passion for the subject as opposed to simply mentioning it. What does admissions committee look for? It is a statement that is honest, unique and one that shows a commitment to Philosophy as more than just a university major. Get the best Philosophy personal statements written by our professionals. Supply yourself with a good example of writing that contributes surely to your success.
Saturday, November 2, 2019
Operations Management Essay Example | Topics and Well Written Essays - 500 words
Operations Management - Essay Example They don't just negotiate, but they also look at the vendor's commitment to supply quality goods. Once satisfied, a new business relationship is formed. After procuring the goods, Wal-Mart will stock the items in different distribution centers scattered in different locations. Barcode technology and hand-held computers were adopted that allows the company to manage a consistent flow of supply. The barcodes will serve as an identification tag of a certain product, while the hand-held computers will serve as the locator of an exact product being monitored (Chandran, 2003). 2.2 Logistics Outstanding transportation system of Wal-Mart makes the delivery of supplies from distribution centers to respective store outlets fast and reliable. The company would only hire experienced drivers who have good records in traffic rules. Also, all drivers will be monitored using the "Private Fleet Driver Handbook" that serves as a manual for all terms and conditions of delivery, code of conduct and othe r activities. On the other hand, Wal-Mart also adopted the 'cross-docking' logistics technique in which it reduces the handling and storage of finished goods at the distribution centers by directly delivering it to the customers after being manufactured (Chandran, 2003).
Thursday, October 31, 2019
Communication and IT Essay Example | Topics and Well Written Essays - 500 words
Communication and IT - Essay Example This new technology has caused an important transition for medical records of patients- from paper to computer records. The conventional modes of maintaining customerââ¬â¢s medical history has been replaced by effective management of the electronic data records. Due to this technology, doctors can access the customersââ¬â¢ information from anywhere, where internet access is available. The electronic management of medical history of patients proves to be effective even during natural disasters or catastrophes like Hurricane Katrina or 9/11. Physical records cannot be available at such tragic times; however electronic medical records prove to be very effective. These records are maintained at several locations around the country so that such disasters do not result in the loss of data. Doctors may share their electronic medical records with other doctors. Such a practice facilitates discussions between doctors for devising the most effective treatment for patients with rare illne sses. Change of doctors can also be done in an effective manner since the medical history of the patient can be easily accessed by the new doctor. However, Freudenheim (2009) stated that some doctors hesitate in making the transition to the new systems due to the requirement of expensive infrastructure and personnel.
Tuesday, October 29, 2019
Great Raid Essay Example | Topics and Well Written Essays - 750 words
Great Raid - Essay Example Many of the American troops that had surrendered in the course of the Bataan Battle were sent to the prison camp in Cabanatuan. This development came after the Bataan Death that took place in March of the same year. The Japanese, following this news rushed to transfer many of the prisoners to different parts of the country, leaving behind more than 500 POWs, most of whom were American but also comprised other allied civilians and POWs in the particular prison camp in Philippines. The prisoners faced a lot of hardships at the camp, with many of them dying from the hard labour and harsh conditions that they were being subjected to. Some of the brutal conditions that characterized life at the prison camp included malnourishment, severe torture and many other chronic diseases that the POWs contracted. With no one showing concern over their fate the health of most of the POWs deteriorated making them succumb to the harsh condition. In fact, after Gen, Douglas MacArthur and many of the American forces went back to Luzon, the POWs feared for the lives as they thought that they were going to be executed. Following the need to free the POWs, strategic planning was started by the leaders of the Sixth Army, who were collaborating with Filipino guerrillas. According to Alexander (2009), the initial idea was to send a sizeable army with the main responsibility of recuing and freeing the POWs. After thorough planning, a group of more than one hundred Scouts and Rangers including guerrilla fighters made a journey of more than 30 miles to the camp. It is believed that the planning and execution of the strategy in rescuing the POWs started in 1944 when Gen. Douglas MacArthurââ¬â¢s army managed to land on Leyte. This development was enough to pave the way for liberation of the POWs and other civilian prisoners. Later, the American forces idea to consolidate their army in the rescue process was realized by the camp soldiers, who responded
Sunday, October 27, 2019
What Are The Challenges And Drivers Of Internationalization Management Essay
What Are The Challenges And Drivers Of Internationalization Management Essay In the modern world economy, business transactions can be conducted within the same city, the same country, or even between two countries. The term of internationalization has been adopted by many researchers, for instance Bell (1995): A firms engagement in a specific foreign market develops according to an establishment chain, i.e. at the start no export activities are performed in the market, then export takes place via independent representatives, later through a sales subsidiary, and, eventually manufacturing may follow. Internationalization has become a significant research topic for business academics in the past forty years. A substantial amount of research has focused on multinational enterprises (Dunning, 1973; Markusen, 1995; Kogut and Zander, 2003), with a growing interest in the internationalization of small and medium sized enterprises (SMEs) (Oviatt and McDougall, 1994). Meanwhile small- and medium-sized companies (SMEs) have been believed to be significant in supporting economics improvement within a country (Mazzarol, Volery, Doss, and Thein, 1999). For example, in the Netherlands, SMEs account 98.8% of all private-sector companies, contribute 31.6% to Gross Domestic Product (GDP), and employ 55% of the total workforce (EIM Business Policy Research, 1999). Furthermore, obtaining sales outside their own domestic market is a goal of many small and medium-sized enterprises (SMEs) and their governments (Economic Development Board, 1993). This thesis will be concentrated on the process of internationalization of SMEs, and especially the barriers of internationalization and motivations for export activities. In fact, SMEs are able to develop abroad since nowadays countries all around the world have become almost indistinguishable in terms of cultures and institutional settings (Johanson and Vahlne, 2003). 1.2 Problem statement According to problem indication, this there for leads to the following problem statement; What are the barriers and motivations of internationalization with regard to small and medium sized enterprises? 1.3 Research Questions The following questions will be posed in order to draw conclusions with respect to the problem statement: What are the characteristics of small and medium enterprises? How do the enterprises internationalize? What are the challenges and drivers of internationalization? 1.4 Research Method and Data Collection 1.4.1 Research Method This thesis will use a literature study as the method of research. To be able to answer the research questions, the research method that shall be used is the literature study. To develop a theoretical framework, exploratory studies are used in this research. It is the most ideal type of research for obtaining a clear understanding of the phenomena of interest (Sekarana, 2003). 1.4.2 Data Colletion Most of the resources used are secondary data which is data that have already been gathered by other researchers in the past (Sekarana, 2010). So far the author has found several journals and articles discussing internationalization of small and medium enterprises as the main source of this thesis. Firstly, literature based on drivers and motivations of internationalization of small and medium enterprises were sought using several search engines such as Google Scholar, and also database such as JSTOR. The following keywords were used: Internationalization, SMEs, Drivers and Motivations. These keywords were used separately and in combinations with each other. Secondly, more literature, articles and statistical data were found from the internet. Google is used as the search engine. Finally, to determine the quality of the literature, it is important to look at the number of citations from other high quality journal included in this literature. Another way to determine if literature is trustworthy is by looking at the references. 1.5 Structure of the Thesis In the remaining chapters the structure will be as follows: Chapter 2 shall review and analyze some of the definitions of small and medium enterprises and their characteristics, referring research question Q1. Chapter 3 will examine the theories and the process of internationalization. In chapter 4, I will investigate the opportunities and barriers to internationalization. In the final chapter, conclusions will be drawn and the problem statement will be answered. 2. SMALL AND MEDIUM ENTERPRISES 2.1. Definition of SMEs There is no single, uniformly acceptable definition of a small firm (Storey, 1994). However, some definitions are very depending on criteria such as number of employees and turn over. In 1971 Bolton Report (Dawes Haydock in Frank, 1999) attempted to overcome the problem of small firm definition by formulating what it called an economic definition and a statistical definition. Under the economic definition, a firm is regarded as small if it satisfied the following three criteria: they had a relatively small share of their market place; they were managed by owners or part owners in a personalized way, and not through the medium of a formalized management structure; they were independent, in the sense of not forming part of a large enterprise. The Committee also formulated a statistical definition which was designed to address three main issues. The first was to quantify the size for the small-firm sector and its contribution to economic aggregates such as gross domestic product (GDP), employment, exports and innovation. The second purpose was to compare the extent to which the small enterprise sectors economic contribution has changed over time. Thirdly, applying the statistical definition, this allows a comparison to be made among the contributions of small firms in one country with that of other nations. Furthermore, there is a lack of consensus on how to define SME (Gibb, 1993; Curran and Blackburn, 2001) as each country defines SME differently. For example, in the US and Canada, SMEs are generally defined as firms with fewer than 500 employees. In Japan, different headcount ceilings are used for manufacturing (up to 300 employees), wholesale (up to 150) and retail (up to 50). In this thesis we use the classification given by the Commission of the European Communities (2003/361/EC 2003). According to the European Union (2003), an SME is an enterprise with fewer than 250 employees and a turnover no more than 50 million Euros or a balance sheet total of no more than 43 million Euros. Small enterprises employ less than 50 and micro enterprises less than 10 employees. 2.2. Characteristics of SMEs SMEs are always one of the remarkable subjects for the researchers. It may be distinguished from larger firms by a number of key characteristics. Researchers have drawn some characteristic for the SMEs. Characteristics often discussed as typical of SMEs are as followed: Limited resources (Welsh and White, 1981). A small and medium enterprise generally has limited resources, which means they did not have money to purchase the required machinery and to hire many workers. This is extremely true for new starts-up due to an absence or lack of track record on the firm to entice potential investors and bankers. Hence, it is highly dependent on the capability of the owner to generate resources. Informal management style (Kotey, 1999 and Slade, 2005). For small and medium enterprises, the management is usually informal. The owner has to do almost everything and employees are normally expected to be able to duty as generalists as there is no clear division of tasks. Flexibility (Aragon-Sanchez and Sanchez-Marin, 2005). The enterprise has more flexibility to adapt to changes in the environment due to its size and informal structure. It is also vulnerable to grow in the enterprise environment. For example, any changes in government policy or technology might have a strong influence on the firms since instant changes require additional resources or capital. This might become a constraint to the firms to compete and sustainà itself in the market. Dependence on individual decision makers (Feltham and Barnett, 2005). The firms are managed and operated by the owner. The entrepreneurs of the business lead the company and play a role as both employee and employer. The growth of the firms is determined by the owner. Decision making is commonly done by the owner. 3. INTERNATIONALIZATION Different approaches and perspectives have been contributed to the literature firms internationalization (Morgan and Katsikeas, 1997), and these issues have been researched over three decades (Etermad, 2004). For instance, a gradual perspective of SME internationalization is explained in the Uppsala Model, and the Finnish-POM Models (Johanson and Wiedersheim-Paul, 1975; Johanson and Vahlne, 1977). The other perspective is that SME internationalization is explained by an economic view (Dunning, 1977), and another view is described by a network approach (Kenny and Fahy, 2004; Majkgard and Sharma, 1998; Welch and Welch, 1998). The last view is described as the International New Venture perspective (Oviatt and McDougall, 1994; Zahra, Ireland, and Hitt, 2000). All these models are briefly discussed below. Of the gradual approaches, the Uppsala Model initiated by Johanson and Wiedersheim-Paul (1975) and further developed by Johanson and Vahlne (1990 and 1977) is widely used to describe pattern of small firms internationalization (Andersson, 2004). In Uppsala Model, they make the distinction between state and change aspect of internationalization variables. They argue that the present state of the firm is the important factor in explaining future changes and subsequent stages. The state aspects are represented by the firms market commitment to the foreign market and the market knowledge about foreign market and operations. The change aspect is seen as commitment decision and the performance of current business activities. The concept of market commitment is assumed to be composed of two factors: Firstly, the amount of resources committed, for example, the size of investment in the market (marketing, personnel, organization etc.); Secondly, the degree of commitment, for instance, the difficulty of finding an alternative use for the resources and transforming them to practice. Market knowledge is seen as information about markets and operations which is somehow stored reasonable retrieval in the minds of individuals inside the firm, in computer memories or in written reports. International activities require both general knowledge about market operations and market specific knowledge. Current business activities are the prime source of experimental knowledge for the firm. It could be argued that experience could be gained alternatively through the hiring of the personnel with experience or through advice from persons with experience. Commitment decisions depend very much on experience since they are a response to perceived uncertainty and opportunities on the market. Decisions to commit further resources to specific foreign operations will more often be taken if experimental knowledge increases. This implies that additional market commitment as a rule will be made in small incremental steps because its takes time to gain experimental knowledge about foreign markets. The Uppsala model concentrates on the gradual acquisition, integration and use of knowledge about foreign market. According to this model, lack of knowledge is an important obstacle in the development of international operations and such knowledge can be acquired mainly through operations abroad. The gradual acquisition of knowledge increase foreign commitments. The second gradual model distinguishes three dimensions of internationalization (Luostarinen, 1979). First is Product (P), which describes what in terms of the firms goods, services, know-how and systems. Second is the Operation mode (O) which relates to how firms operate such as through agents, subsidiaries, licensing and management contracts. Third is Market (M), which describes where in relation to the selection of markets and takes into account political, cultural and physical differences. The organizational capacity dimension was a later addition to describe organizational structure, resources, finance and personnel (Welch and Luostarinen, 1988). Nonetheless, neither gradual model addresses the issues of networking. The networking view concentrates on non-hierarchical systems where enterprises invest to support and monitor their role in international networks. Referred to as the network perspective, this research draws on the theories of social exchange and resource dependence, and emphases on firm performance in the context of a network of interorganisational and interpersonal relationships (Axelsson and Easton 1992). Such relationships can include customers, competitors, suppliers, private and public support agencies, and friends, family and so on. Organizational boundaries therefore incorporate both business and social relationships. The theory suggests three methods of internationalization: International extension, explains how a company initially establishes connections with networks in other countries; Penetration, the firms develops the relationships that arise from those networks, which is described as the penetration method; International integration, the time when the company integrates the networks in different countries. Based to this research, internationalization determined by on an organizations set of network relationships rather than a firm-specific advantage. Therefore, externalization (rather than internalization) occurs. The network approach offers a complementary perspective to FDI theory given the latter does not account for the role and impact of social relationships in business transactions (Granvetter 1985). Also, internationalization decisions and activities in the network approach appear as patterns of behavior influenced by various network members, while FDI theory assumes coherent strategic decision-making. The network perspective introduces a more multilateral element to internationalization (Johanson and Vahlne 1992, p.12). Interestingly, this perspective has evolved from Johanson and Vahlnes early work, and reflects their ongoing research exploring the management of foreign market entry. For example, their (1992) study of internationalization in the situation of exchange networks found that even if foreign market entry is the gradual process (supporting the Uppsala model), it follow from interaction, and the development and maintenance of relationships over time. These findings support Sharma and Johanson (1987), who found that technical consulting firms operate in a network of connected relationships between organizations, where relationships become bridges to foreign markets and offer firms with the prospect and incentive to internationalize. The International New Venture theory emerged in the mid-nineties in response to the recognition that many firms do not go along with the gradual models in their internationalization process (Etemad, 2004a; Kenny et al., 2004). These firms are called Born Global (Knight and Cavusgil, 1996; Rennie, 1993), whilst Oviatt et al., (1994) identify them as Global Start-ups or International New Ventures (INV) firms. This model focuses on the age and not on the size of the firms and suggests that the INVs retain unique assets and capabilities that enable firms with limited resources to venture faster into foreign markets. Furthermore, Coviello and McAuley (1999) argue the internationalization happens gradually. With his extensive study of internationalization, Gripsurd (1990) points out that there is a three-stage model describing how an organization develops its international business study. First, the organization starts as a potential exporter, where they do not yet have the opportunity to export any of their goods or services. During this stage, the organization is still producing and distributing its products in the domestic market. Moreover, in the second stage, the firm is known as a passive exporter, where it has the opportunity to export its goods or services. However, they only represent upon request; therefore, there is no self-initiative. To continue, in the third stage, the firm is known as an active exporter, when it is increasing export activities abroad. With respect to the explanations, it is clear that Bell (1995) and Gripsrud (1990) mainly focus on the idea that internationalization develops in a number of stages. It happens gradually, not just with a single movement. 3.1 Process of Internationalization There are six steps that have been used for understanding about the internationalization of the small and medium enterprises. This process is not mattered only for the small and medium firms but applied in larger firms as well (Moberg and Palm, 1995 in Jennie and Zetterwall). These steps involved respectively, why internationalization (motives), company situation (SWOT), what (product and service), where (market selection), how (entry modes), and when (point of entrance). 3.1.1. Find out motives for internationalization. When a company goes internationalization it is often driven by certain stimuli or stimulus. Sometimes external and internal pressure such as competition, excess capacity of resources and a small and decline home markets put pressure on the company for becoming international. Other time firms go international because they want to. They have a unique product that is not widely available from international competitors or a technological advance in a special field (Czincota Ronkainen, 1995). 3.1.2. Clearly define the current situation of the enterprise (through conducting a SWOT analysis). To enter a foreign market does not mean new opportunities, but also a totally new situation with new environment and cultures. To find out whether a firm is ready to meet and handle this new situation or not, a complete analysis of the company situation has to be done by using SWOT analysis (Thompson Strickland, 1995, in Jennie Zetterwall). Companys economy, production, personnel, marketing, international experience and language capabilities are some factors those must be analyzed into SWOT analysis (Moberg Palm, 1995 in Jennie Zetterwall). Potential markets and marketing environment have to be analyzed to find attractive opportunities and avoid environmental threats. 3.1.3. Decide on the product or service enterprise wish to integrate in this process. The success of the firm depends on its products offered and on how well the firm is able to differentiate the product or service from what the competitors offer. When a company enters in a new market it should start with a small share of the assortment, mainly quality products or already established products. 3.1.4. Select the right market to penetrate. When firm decides to enter foreign markets, the customers and market conditions are quite different from their home market. That stage firms need to enhance international marketing strategies considering different aspect of the marketing such as product, price, promotion, place, logistics, competition, and so on. The firms strategies decided, whether use to the existing product or develop a new product to serve the foreign market. A firm operating the international marketing should not only identify the product for different markets but should also develop suitable strategies for growth such products. Whether a single standardized can be offered worldwide or a customize product need to be develop for each market is the most significant product decision that firms has to do while operating in international markets. In the international market, decision related to quality, packaging and labeling of product require specific attention and consideration. Product strategy of the firm in in ternational markets is often influenced by cultural context (Joshi, 2005). Therefore, it is a responsibility of the manager/owner to know the taste and preferences of the customer in a target market, and formulate the product strategy according to the marketing conditions. Sometime color, size, and packaging of the product play vital role in the success of the firm (Joshi, 2005). 3.1.5. Decide on mode of entry. After the selection of the market has been done, the company has to decide how to approach the foreign market. A firm can, for example choose to sell directly to the final consumer, to sell indirectly through distributors and/ or agents, or to produce locally in foreign countries. The choice depend on factors such as, resource of the exporting company, the characteristics of the product, the goal of the internationalization, the distribution culture in foreign markets, and the number and demand of the customer (Czinkota Ronkainen, 1995). 3.1.6. Find the right moment to do it. Furthermore, a company has to determine when to enter the foreign market. The company must be sure that market is ready, that the company has enough resources and the right market channel and product for specific market (Moberg Palm, 1995 in Jennie Zetterwall). Meanwhile, Masurel and Montfort (2006) explored the changes between stages in the life cycle of small and medium-sized enterprises in the professional services sector. They distinguish four different, subsequent stages in the life cycle. 1. Starting; 2. Growth; 3. Maturity; 4. Decline. They found that the first three stages represent an increase in diversification in sales, increase in differentiation of labor force, and increase in labor productivity. In the last stage, the diversification in sales, differentiations in labor force, and labor productivity all drop. As growth as one crucial key in this life cycle, SMEs starts internationalization which has become more and more relevant to the competitiveness of enterprises of all sizes. Recently, SMEs that start with a global strategy can change swiftly to take advantage of cross-border activities, which offers chances not only for revenue growth but also the exchange of knowledge and the development of capabilities, thereby strengthe ning the long-term competitiveness of the firm. 3.2. The Models of Internationalization Tookey (1969) developed an early example of modeling progression through various steps, pre-dating the Uppssalla model; this involved the advancement of the firm from exporting, to international marketing and finally international business The behavioural approach of the Uppsala views internationalization as having four stages (Johanson and Wiedersheim-Paul 1975, Johanson and Vahlne 1977) while Bilkey and Tesar (1977) identify six steps, Aijo (1977), Cavusgil (1980) and Reid (1981) identify five, while Czinkota (1982) identifies six. Johanson and Wiedersheim-Paul (1975), Johanson and Vahlne (1977) Stage 1: No regular export activities; Stage 2: Export via agents; Stage 3: Establishment of a sales subsidiary; Stage 4: Production or manufacturing in a foreign market. Bilkey and Tesar (1977) Stage 1: Management not interested in exporting; Stage 2: Management willing to fill unsolicited orders but not effort made to explore feasibility of actively exporting; Stage 3: Management actively explores feasibility of active exporting; Stage 4: Firm exports experimentally to psychologically close county; Stage 5: Firm is now an experienced exporter; Stage 6: Management explore feasibility of exporting to psychologically distant countries. Cavusgil (1980) Stage 1: Firm sells only in domestic market; Stage 2: Pre-export phase, the firm searches for information and evaluates feasibility of starting to export; Stage: Experimental involvement, firm begins exporting to psychologically close country; Stage 4: Active involvement, exporting to more new countries, direct exporting and increase in sales volume. Czinkota (1982) Stage 1: The completely uninterested firm; Stage 2: The partially interested firm; Stage 3: The exploring firm; Stage 4: The experimental firm; Stage 5: The experienced small exporter; Stage 6: The experienced large exporter. Reid (1981) Stage 1: Export awareness, problem of opportunity recognition and arousal of need; Stage 2: Export intention, motivation, attitude, beliefs and exporting about exporting; Stage 3: Export trial, personal experience from limited exporting; Stage 4: Export evaluation, results from engaging in exporting; Stage 5: Export acceptance, adoption of exporting or rejection of exporting. 4. DRIVERS AND BARRIERS TO INTERNATIONALIZATION Drivers of Internationalization There must be some motivations behind the decision to go international. Leonidou, Katsikeas and Percy (1998) determine that organizations are typically willing to market themselves for four reasons. First, it may be due to slow growth in the domestic economy as evidenced by a reduction in the number of the home market opportunities. Consequently, an organization will look for other opportunities by entering new international markets (Chandra, Styles and Wilkinson, 2009). Second, there may be a trade deficit followed by currency devaluation and a number of export restrictions. Third, the world trading system may become more liberalized leading to a minimization of international market entry barriers. Forth, it might be more intensive global competition in the global business environment. All these trends have developed the dynamic of exports. The creation of exports is not only due to the self-initiative of a company, but also by the government. This is also confirmed by Gripsrud (1990) who suggests that the government of a country may believe their firms to think globally by expanding their service areas to foreign markets, due to the expectation of an increasing volume of exports from the country. Thus, it will help the economy of that country. Furthermore, OECD (2009) also analyzed motivations for small and medium-sized internationalization including growth motives, knowledge-related motives, network or stoical ties and domestic or regional market factors. 4.1.1 Growth Motives Growth opportunities associated with international markets were identified as a key driver of firm internationalization in several recent studies (Orser et al., 2008), (Rundh, 2007), (Barnes et al., 2006), (Reynolds, 2007). The possibility of growth in other markets and increased profit opportunities from international expansion were highlighted as key stimuli for exporting. Firms overseas venturing decision also seems to be motivated by a need for business growth, profits, an increased market size, a stronger market position, and to reduce dependence on a single or small number of markets. The growth motive is very closely linked to maximizing returns and minimizing costs in purchasing, production and sales. 4.1.2 Knowledge-related Motives Garvey and Brennan (2006) suggest that knowledge assets both push and pull SMEs into international markets. The push dimension pertains to the importance of managers previous international experience and related management capacity factors. There are also related findings on the internationalization triggering effects of knowledge aspects, including RD investment, innovation capabilities, unique product or technology, and language skills; and firm resource base, as indicated by such proxies as size, age, and experience. 4.1.3 Network or Social Ties and Supply Chain Links Camara and Simoes (2008) have highlighted the importance of network/social ties and supply chain links in triggering SMEs first internationalization step and extending internationalization processes. The research studies particularly reported the stimulating effect on export activity of firms soft assets, including social and network capital, some of which may have accrued through managers immigrant background and associated links. 4.1.4 Domestic or Regional Market Drivers There is also support from recent relevant research (Lopez, 2007), (Staoian, 2006) on the push effects of firms limited or stagnating domestic market on internationalization behavior. The enterprise differed significantly in their export tendency, with export propensity increasing in regions with less favorable domestic conditions, local incentives to export and good export infrastructure. Recent evidence from Chile and Indonesia further suggest a greater tendency to export among firms from sectors characterized by high levels of export intensity and presence of foreign buyers. The Indonesian finding on the importance of foreign buyers presence is significant as it reinforces the earlier observed need to boost SMEs role in global value chains through facilitating their integration into production or supply systems of foreign affiliates of larger firms (OECD, 2008). Cavusgil and Nevin (1981) also classify the internal determinants of export behavior in four categories, which are differential firm advantages, strength of managerial aspirations for various business goals, management expectations about the effects of exporting on business goals, and level of organizational commitment to export marketing. Firstly, differential firm advantages are derived from the nature of the firms products, markets, technological orientation, and resources. These factors are important in preparing the firm and in motivating its management, but not sufficient to initiate export. Secondly, the strength of managerial aspirations for various business goals, such as growth profits, and market development are a second set of drivers. The importance that managers attach to internationalization is believed to be a direct determinant of a firms export behavior. Thirdly, management expectations about the effects of exporting on business goals reflect the managers knowledge and perceptions of possible risks and profitability of export. These expectations are also influenced by external factors, such as unsolicited orders from foreign buyers and fluctuations in exchange rates. Lastly, the level of organizational commitment to export marketing indicates the willingness to devote adequate resources to export-related activities. As reporting involves many new tasks and requires commitment of financial and managerial resources, this is a critical factor for an effective internationalization strategy. 4.2. Barriers to Internationalization In order to identify the term internationalization with the main focus of the thesis, Coviello and McAuley (1999) stated that not only large organizations, but also small and medium sized organizations, can become global. In addition, they also state that the international expansion of an SME is certainly useful when it comes to contributing to the economic growth and prosperity of a country. However, one thing that should be remembered is that not every SME is ready to expand into international markets. Despite the fact that they have small or medium sized organizations, there must be some factors and limitations in terms of finding global market opportunities. There have been a number of studies which have focused on the barriers to internationalization (Leonidou, 1995; Campbell 1994; Katsikeas and Morgan, 1994, Morgan 1997). The barriers to internationalization can be categorized into five broad areas: financial, managerial, market based (including both the domestic and international markets), industry specific and firm specific. It is widely acknowledged that barriers to internationalization can exist at any stage in the internationalization process (Morgan, 1997). Furthermore, the perception of the barrier
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